(AsiaGameHub) -   Nepal’s Ministry of Communications and Information Technology has initiated steps to enforce the nation's ban on online gambling by blocking access to associated applications and websites. According to reports from The Himalayan Times, these government directives were put into effect over the weekend, with officials implementing previously announced measures. The decision regarding online gambling platforms was finalized during a meeting chaired by Minister for Communications and Information Technology Bikram Timilsina, alongside ministry officials and division heads. Collaborative efforts between the Nepal Telecommunications Authority and the country's internet service providers were instrumental in disabling access to the targeted apps and websites. Crucially, the government is now blocking IP addresses within Nepal to expedite action against any remaining operators, aiming to prevent the growth of a black market under stricter domestic regulations. Prior to this ban, Nepal had a considerable grey market for online gambling, which had been experiencing a rise in user engagement. Reports indicate that this market was expanding at an approximate rate of 10% annually, largely driven by increased mobile phone usage and significant improvements in data quality. This action follows India's recent decision to enact the Promotion and Regulation of Online Gambling Bill 2025, which prohibits the promotion of real-money gaming due to its perceived negative societal consequences. It is suggested that a substantial number of Nepalese individuals engaged in gambling through Indian betting platforms, and the two countries share interconnected payment systems. India also moved swiftly to prevent its residents from participating in illegal gambling, establishing the Online Gaming Authority of India under the Electronics and IT Ministry to oversee enforcement and identify illicit activities. The Indian government has also confirmed that repeat offenders who violate the ban could face imprisonment and fines. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The UK Gambling Commission (UKGC) has informed gambling licensees and other interested parties about two approaching deadlines concerning its assessment of regulations. The initial deadline is for the conclusion of the Commission's consultation regarding revisions to the Destination of Regulatory Settlements, set for April 2nd. This consultation is part of the regulator's adaptations subsequent to the implementation of the statutory levy, which is scheduled for April 2025 as a key provision of the Gambling Review's White Paper, High Stakes: Gambling Reform for the Digital Age. A re-evaluation of existing procedures was deemed essential because financial penalties levied by the UKGC are deposited into the UK's Consolidated Fund. Nevertheless, regulatory settlements and payments made instead of formal penalties have traditionally taken a different route, frequently supporting research, prevention, and treatment (RPT) programs independent of central government bodies. This approach has now become outdated due to the cessation of GambleAware's operations and the shift to a statutory levy framework. The levy consolidates RPT funding under designated public entities, bringing in more rigorous supervision, alignment, and assessment of fund distribution. Consequently, the UKGC has put forward a proposal to amend its Statement of Principles for Determining Financial Penalties, aiming to ensure that regulatory settlements correspond with financial penalties. The Commission suggests that all subsequent regulatory settlements should be paid directly into the Consolidated Fund, thereby guaranteeing uniformity, promptness, and governmental scrutiny of funds from enforcement actions. This initiative seeks to prevent the emergence of separate funding mechanisms alongside the statutory levy. In addition to this consultation, the UKGC has also noted advancements in the assessment of the Gambling Act Review (GAR). This evaluation is being carried out by the National Centre for Social Research (NatCen), which reports to the DCMS. Operators have been asked to take part in an online survey and subsequent interviews to offer their insights on how GAR reforms are being applied in practice. Important aspects under consideration include checks for financial vulnerability, limits on stakes for online slots, and incentives promoting social responsibility. The survey concludes on April 10th, and the Commission is urging widespread involvement to assist in shaping future regulatory improvements. Collectively, these two deadlines signify a crucial milestone for UK gambling policy. The consultation on regulatory settlements indicates the concluding stages of harmonizing enforcement procedures with the statutory levy, whereas the GAR evaluation aims to gauge the practical effects of one of the most extensive reform initiatives in the industry's recent past. For the industry, April represents more than just a procedural landmark; it signifies a shift from putting measures into effect to examining them, as regulators and the government start to evaluate the practical effectiveness of the UK's updated gambling framework. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Potential operators have been alerted following Alberta's confirmation that its regulated online gambling sector is set to commence operations on July 13. Becoming Canada's second regulated jurisdiction alongside Ontario, the province has seen several major industry players confirm plans to enter a market projected to generate more than $700m annually. PointsBet and Caesars Entertainment have already initiated pre-registration processes for residents of Alberta prior to the official launch. Simultaneously, operators including BetMGM, DraftKings, FanDuel, and Betway have announced their entry into the market to expand their existing footprint in Canada. For Betway and its parent firm, Super Group, the primary task involves shifting players from their unregulated offerings to the new regulated platform. Before this regulatory framework, Play Alberta was the sole entity legally permitted to provide iGaming products. Nevertheless, it is believed that 70% of Alberta's gamblers participated in the unregulated market. In a February address to investors, Neal Menashe, CEO of Super Group, remarked: “It is known that Alberta is moving toward regulation. We are prepared, having drawn lessons from Ontario regarding the migration of customers from our dot.com operations. “We have improved our offerings for the rest of Canada as well as Ontario. These enhancements will be integrated into our Alberta product. Once the regulations are finalized and we are set to launch, we will proceed in Alberta.” Menashe also anticipated a more cautious strategy from Super Group’s rivals than was seen during Ontario's market opening, which was characterized by significant early marketing spend. Separately, DraftKings has designated funds for its Alberta expansion. Meanwhile, Flutter, the parent company of FanDuel, has factored the Alberta launch into its 2026 guidance for US operations, forecasting a 12% year-over-year revenue increase to $7.8bn. “We are entering 2026 from a position of strength, ready to leverage the sustained robust growth anticipated in the iGaming sector,” Flutter informed its investors. Significantly absent from the roster of confirmed entrants is bet365, which has yet to indicate its plans for the region. However, considering its existing operations in Ontario and its focus on North American expansion, Alberta likely represents a promising prospect for the UK-based operator. The operational framework of Alberta's market will be recognizable to many established operators due to its close resemblance to Ontario's model. A 20% tax on gross gaming revenue will be applied to operators, mirroring Ontario's rate, with the Alberta Gaming, Liquor and Cannabis (AGLC) serving as the regulatory body. This contrasts with the Alcohol and Gaming Commission of Ontario, which regulates that province. Additionally, the Alberta iGaming Corporation (AiGC) will function as a distinct conduct and management agency, fulfilling a role similar to that of iGaming Ontario. Central regulations for the new market prioritize social responsibility and player safety, implementing stringent rules regarding permissible advertising scope. Upon launch, Alberta players will gain access to a provincial self-exclusion registry as well as tools for setting financial and time limits. “In this new regulated environment, the protection of players and social responsibility are central to our operations,” stated a letter reviewed by iGaming Expert and authored by Dale Nally, the Minister of Service Alberta and Red Tape Reduction, who oversees iGaming. “The introduction of a regulated iGaming market marks an exciting milestone for our province. I am confident that by collaborating, we can establish a market that is both competitive and socially responsible. The future of iGaming in Alberta is promising, and with your cooperation, we will ensure its success for all stakeholders.” In addition to the major operators previously noted, domestic and North American-centric brands like BetRivers, the ScoreBet, and NorthStar Gaming have declared declared their intention to apply for registration in Alberta. While many anticipated a market opening in the second quarter of 2026, Nally explained that the decision to delay until July was made in response to operator feedback indicating a need for additional time to meet the new market's compliance standards. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   HM Revenue & Customs (HMRC) will no longer impose a 10% tax on gross profits earned by land-based bingo venues across the UK. This policy change was rolled out as part of the Budget announced by Chancellor of the Exchequer Rachel Reeves back in November 2025, and the new rules officially take effect as of today (1 April 2026). HMRC has clarified that bingo operators will no longer be required to file tax returns for profits generated from land-based bingo play, and the department will update its official guidance in due course to reflect these new adjustments. A statement from the agency reads: “Bingo Duty operators currently registered with HMRC will retain the ability to submit any outstanding returns online until April 2030, and notify HMRC of any over-declarations or under-declarations from previous accounting periods.” The elimination of Bingo Duty will soften the financial blow for land-based bingo hall operators, coming into force the same day that HMRC enforces an increase to remote gaming duties (RGD) from 21% to 40% – a change that will impact all wagering on online bingo. HMRC reiterated: “Bingo Duty does not apply to non-profit making bingo, private domestic bingo, or machines that are already subject to Machine Games Duty.” After the Budget announcement in November, Rank Group Plc, the operator of Mecca Bingo, publicly welcomed the decision to remove the 10% tax from land-based bingo halls. The company stated that the change will help support local jobs and investment in the land-based sector, having previously warned that a failure to reform bingo taxation could lead to widespread venue closures. However, the wider response across the industry has been more cautious. Buzz Bingo CEO Dominic Mansour described the abolition of the tax as a “full house win” for local clubs, but warned that its positive impact is being diluted by the near-doubling of RGD. Ahead of the Budget, Mansour stressed that fairer tax treatment was essential to protecting around 2,500 jobs and sustaining the company’s network of 79 venues across the UK. Tensions remain around broader regulatory developments, with the government indicating that the sector needs to provide further assurances on player protection, particularly in higher-stake gaming environments. Frustration also persists over whether the Labour government will implement planned changes to the current 80/20 rule, which sets a limited ratio for category B and C/D gaming machines in high street bingo venues and Adult Gaming Centres (ADCs) This April, DCMS announced that it had intervened to freeze planned changes that would shift the machine ratio to 50/50. Citing pressure from local councils over high street gaming operations, DCMS noted that changes to gaming machine ratios would not be implemented during the current legislative cycle. Instead, DCMS will prioritise White Paper commitments such as the statutory levy and binding online stake limits for UK gambling licences. Land-based gambling trade bodies, including BACTA, as well as major operators, have expressed frustration over the slow pace of reform, arguing that delays are preventing bingo halls from generating the revenue needed to modernise and recover from pandemic disruption and rising operating costs. The Treasury had previously backed targeted reforms for gambling venues as part of a package of measures to ease rising cost pressures on high street businesses. While the abolition of Bingo Duty represents a long-awaited concession for the sector, its overall impact is softened by the broader tightening of gambling taxation, leaving operators to navigate a far more challenging operating environment under the UK’s new 40% RGD era. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   On March 31, 2026, the Swedish government received a full proposal from Spelinspektionen – Sweden’s official gambling licensing regulator – outlining plans to restrict access to unlicensed remote gambling services. The proposal covers both legal and practical enforcement measures intended to more effectively curb unlicensed offshore operators from offering services to Swedish nationals. Under current legislation, enforcement actions are only permitted when an unlicensed operator actively markets its services in Sweden, for example by using the Swedish language and/or offering payment options that accept Swedish Krona. As a result, carrying out enforcement work is very difficult at present. The proposal will revise this existing rule and roll out the “Participant Criteria”. This set of criteria will expand regulatory scope to cover all operators that deliver services via their websites to Swedish residents. As a component of the Participant Criteria, multiple technical measures also need to be rolled out: Geo-blocking to restrict access requests originating from Sweden Sending automated warning notifications to users subject to access restrictions Full service refusal if a user’s location cannot be confirmed In addition to the measures listed above, further limitations include blocking users who attempt to bypass the restrictions by using a VPN or other similar tools. Other methods to restrict access for Swedish citizens include: Removing Sweden from the list of countries whose residents are eligible to register for accounts Blocking Swedish residential addresses, postal codes, and phone numbers with the +46 country prefix Stopping any transactions that involve banks based in Sweden Rejecting deposit or withdrawal requests processed through Swedish financial institutions Operators are required to clearly state in their terms of service that Swedish users are not permitted to access their platforms, but regulators emphasize that legal wording alone is not sufficient without supporting technical enforcement. In addition, all marketing content that can be accessed by Swedish audiences must be halted. The proposed changes are designed to close existing regulatory loopholes and build a more effective system for addressing unlicensed gambling. If put into effect, Sweden will transition to a stricter, technology-focused enforcement model that centers on access controls rather than proof of marketing intent. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Superbet has officially launched its sports betting and gambling platform in Greece, marking another key step forward in the company's European expansion strategy. The operator has announced that it will prioritize coverage of local sporting events and active interaction with local communities for its Greek operations. To achieve this goal, Superbet has assembled a dedicated local team to handle day-to-day operations, while its "Supersocial" feature will improve user connection and boost engagement during betting activities. John Kalamvokis, General Manager of Superbet Greece, stated: We are only writing the opening chapter of a future success story, which will unfold through high-impact partnerships and community-focused programs. Greece is growing into an increasingly sought-after market for operators, with roughly €1.2 billion (€1,200,000) in gross gaming revenue (GGRs) generated in the market at present, and the figure is expected to keep rising in the future. Greek GGR is expanding at a 15% compound annual growth rate each year, with around 20 licensed brands competing for market share in the space. The leading operator in Greece is OPAP with its Stoiximan brand, which holds nearly 50% of the regulated online sports betting market. In addition, Athens has evolved into a regional iGaming operations hub, hosting a number of top-tier technology, trading and operational teams. Superbet's Greek betting platform provides sports betting options across multiple major sports including football, basketball and tennis, supporting both pre-game and live wagers. The company has confirmed that its gaming products comply with all national regulations and are fully tailored to the local user experience. Adam Lamentowicz, CCO for Central and Eastern Europe at Superbet, commented: This is far more than a standard market entry. It is a long-term commitment to build the most engaging entertainment ecosystem in the country, and to bring people closer through the excitement and shared passion for sporting competitions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A recent study by Ygam indicates that social media is playing an increasingly significant role in how students engage with gambling. As unlicensed operators continue to infiltrate social media platforms, 34% of students who participate in gambling identified these platforms as a primary influence on their betting habits. Emily Tofield, Chief Executive Officer of Ygam, stated: “It is evident that the digital environment students inhabit is having a growing impact on gambling behaviors. We must proactively address these emerging risks to ensure students have the education and support necessary to protect themselves.” This follows warnings from the UK Gambling Commission (UKGC) regarding the promotion of unlicensed operators on social media, with the regulator highlighting the “very limited progress” made by these platforms. Earlier this year, Tim Miller, the UKGC’s Executive Director of Research and Policy, criticized Meta, noting: “I would be very surprised if Meta, as one of the world’s largest tech companies, is unable to proactively use its own keyword tools to block illegal gambling advertisements. It creates the impression that they are content to ignore the issue and continue profiting from criminals and scammers until they are called out.” During the Illegal Gambling Prevention Summit last week, Rob Mabbett of Better Change cautioned that the UKGC is fighting a solitary battle against the black market and its advertising tactics. He stressed that young people face heightened risks due to content on social media, including interactions with influencers, celebrities, YouTubers, and the broader digital landscape. Mabbett argued for more robust regulation of big tech and social platforms, warning that the regulated sector is currently subject to policy decisions that are neither properly tested nor scrutinized. The influence of social media is clearly growing; in Ygam’s initial student gambling survey from 2022, fewer than one in four students cited it as a factor. Tofield has also urged universities and student unions to treat gambling harm with the same level of urgency as other risky behaviors, such as substance abuse. This aligns with recommendations from the coroner who investigated the 2020 death of Lee Adams, a gambling addict who died from a beta-blocker overdose following a prolonged gambling session. Julian Morris, Senior Coroner for Inner South London, suggested that medical professionals should screen for gambling issues just as they do for smoking or alcohol consumption. Ygam’s data further revealed that some students are spending more on gambling than on food. The charity noted an average gambling expenditure of £50.33. Comparing this to the National Student Money Survey, which reports an average weekly grocery spend of £33.70, Ygam suggests that some students are prioritizing gambling over essential nutrition. The study found that 65% of students have gambled in the past year, a decline from the 78% recorded in the inaugural 2022 Annual Student Gambling Survey. Additionally, the percentage of students reporting gambling-related harm dropped from 24% in 2023 to 18% in 2026. Further survey data indicates that slightly over half of student gamblers are primarily motivated by the desire to earn money. Male students are more likely to gamble than their female counterparts, with the average spend among male gamblers being more than double that of females. These concerns regarding increased spending align with recent figures from GamCare, which reported that the number of individuals seeking financial assistance through its Money Guidance Services doubled in 2025. Meanwhile, reported debt rose from £2.8m in 2024 to £7.2m last year, representing an average debt of £21,269 per person. Rising awareness On a more positive note, Ygam reported that 58% of students who gamble are aware of available support services, and 69% feel confident in their ability to access them. Additional data from GamStop shows that 60,000 individuals under the age of 25 are registered with the service, marking a 75% increase over the past five years. Fiona Palmer, CEO of The Gamstop Group, added: “The Annual Student Gambling Survey highlights a concerning lack of awareness regarding gambling risks and the impact on students struggling to manage their habits, though it is heartening to see greater recognition of the support that is available.” This data release coincides with the UK’s transition to a new NHS-led funding model for gambling harm treatment, supported by the Statutory Levy. However, there is growing anxiety regarding the effectiveness of this new system as charities await confirmation of government funding. The findings from Ygam and GamStop underscore the necessity of maintaining robust gambling harm treatment services to ensure that individuals of all ages can access the support they require. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Star Entertainment Group has successfully concluded an agreement with its joint venture partners concerning the Queen’s Wharf Brisbane and Gold Coast resorts. Nevertheless, the Australian casino operator might receive reduced compensation for managing the Queen’s Wharf Brisbane integrated resort after changes were made to the establishment's fixed monthly operator fee. Chow Tai Fook Enterprises Limited (CTFE) and Far East Consortium International Limited (FEC) have signed binding long-term agreements with The Star, which is currently operating under new management after the completion of a A$300m strategic investment by Bally’s Corporation and Investment Holdings late last year. The first phase of the transaction permits The Star to divest its 50% equity stake in the Destination Brisbane Consortium (DBC), which encompasses the Queen’s Wharf resort. The second phase pertains to the Destination Gold Coast Consortium (DGCC) and additional Brisbane properties that are either fully or partially owned by the operator. The Star has acquired full ownership of The Star Gold Coast assets, whereas CTFE and FEC are set to assume control of the Treasury Hotel and the Charlotte Street Car Park, both situated near the Queen’s Wharf resort. Monthly fee set at $1.5m? As stipulated by the transaction documents, the operator has finalized the sale of its 50% equity interest in DBC. Consequently, the fixed monthly operator fee stipulated in the DBC casino management agreement (CMA) has been revised and finalized. Effective immediately, the DBC casino operator fee due to The Star will consist of a fixed annual sum of AUS $18m, paid monthly (A$1.5m per month), as well as a performance-based incentive fee made up of two components, both linked to EBITDAM. The DBC also retains a performance termination right, enabling it to end the CMA under specific performance-related conditions, subject to a minimum of 90 days’ written notice. Apart from these modifications, the essential terms of the transaction remain unchanged in all material aspects. The completion of the first stage, involving the divestment of the Queen’s Wharf resort, fulfills the requirements of the refinancing arrangement The Star secured with WhiteHawk Capital Partners last month. Consequently, the company’s guarantee associated with the Queen’s Wharf debt facilities has been fully released. Regarding the second phase, which involves the DGCC and other Brisbane properties held by The Star, the operator noted that efforts to finalize it are ongoing. The conditions precedent are anticipated to be met during the second half of 2026, and no later than 31 March 2027. The Star aims to ‘strengthen’ in 2026 The Star seems to be honoring its commitments to investors after recently expressing optimism for the upcoming year during its H1 FY26 results announcement in March, following a turbulent end to 2025. The Star recorded A$585m in normalised net revenue for the first half of FY26 and a net loss exceeding A$75m. The new management team has implemented changes to operational and marketing strategies, introduced customer-focused initiatives, and enacted further cost reductions. Bruce Mathieson Jnr, Group Chief Executive Officer of The Star, remarked: “We are streamlining our corporate office, and essential support functions will be handled at the property level in Sydney, Gold Coast, and Brisbane. These changes are designed to bolster our financial position and support long-term success. “We continue to drive appropriate cost-out initiatives and are exploring and implementing measures to draw customers to our venues. We are dedicated to following a transparent, practical, and sustainable path that ensures our remediation plan meets the expected standards, while fostering consistency, embedment, and demonstrable maturity throughout the group. “Our properties hold immense potential, and we are committed to transforming The Star into leading entertainment destinations.” Casino licence suspension prolonged However, the New South Wales Independent Casino Commission (NICC) has recently extended the casino licence suspension for The Star Sydney. Following a pathway-to-suitability submission received by the NICC from The Star Sydney on 12 March, it was confirmed that the operator is not yet seeking a licence determination. The suspension affecting The Star Sydney has been in effect for more than three years, after the operator was deemed unfit to hold a casino licence. This determination followed reviews commissioned by the NICC and conducted by Adam Bell SC in October 2022 and August 2024, which uncovered numerous regulatory failures. Nicolas Weeks was appointed as the manager for The Star Sydney to enable gaming operations to persist at the venue. This latest extension ensures the casino licence suspension remains active, with Weeks’ tenure now extended until 30 September 2026, unless terminated earlier. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   For an extended period, African markets have been characterized by sports betting and, to some extent, crash games. However, over the past 12 months, a new trend has emerged, with online casino gaming experiencing a surge across African markets. This trend is particularly evident in South Africa, where a rapidly expanding new market is developing, with online casino serving as a primary driver of growth. A review of Super Group’s most recent quarterly report indicates a 37% year-on-year increase in Gross Gaming Revenue (GGR) for online casino. To delve deeper into this trend, iGaming Expert spoke with Matt Cowan, Commercial Director for EveryMatrix in Africa, to discuss the factors contributing to this shift and how operators can capitalize on evolving user behaviors. What is driving the change among South African players, who are transitioning from primarily sports bettors to increasingly engaging with casino games? The rapid expansion is fueled by both new players entering the market through casino offerings and existing sports bettors who are now also participating in casino games. The addressable market has effectively doubled; casino games tend to be more engaging and, unlike sports, do not have halves or off-seasons, making it unsurprising that casino is swiftly becoming dominant. Does this underscore the importance for operators to implement effective cross-selling strategies, particularly during significant sporting events like this summer's World Cup? Matt Cowan – EveryMatrix Africa. Image Source: EveryMatrix Absolutely. Casino games are available 'always on.' While this summer's Football World Cup represents one of the most effective acquisition opportunities an operator could wish for, casual players might only place bets during the tournament or while games are in progress before churning. Casino games enable operators to retain these players long after the tournament concludes. They also serve as a means to keep players engaged on the platform before, during, and after matches. Developing gamified challenges that span both verticals, encouraging players to explore casino options, is crucial. EngageSuite is currently the leading product on the market for operators to achieve this most effectively. Do you foresee this trend being replicated in other African markets where sports and crash games typically hold the most popularity? This is already occurring in key markets such as Kenya and Tanzania. Sports and crash games still dominate, but as the player base matures and begins to seek more sophisticated and dynamic gaming experiences, the natural progression will be to try slots. It is only a matter of time. What kinds of opportunities does this growing demand for slots present for both operators and game providers, such as SlotMatrix? The quicker operators can bring a diverse range of games to market, the better. The casino sector evolves rapidly, but EveryMatrix moves even faster. Managing numerous commercial agreements, vendor relationships, and integrations can be a significant challenge for operators. Our casino management platform and aggregation services not only resolve these issues but also substantially enhance operational efficiency through their functionality. They offer a single point of access to the most extensive selection of real-money casino content globally. When combined with our localized expertise and exceptional post-sales support, we are the definitive choice for casino aggregation. Are there specific types of content that particularly appeal to South African players? Simple slot mechanics continue to be the most popular. Although South Africa represents the most developed slots market on the continent, it is still relatively nascent in global terms, with players keen to understand their winning potential and the methods to achieve it. Volatility is also a key factor in players' decisions regarding which games they prefer, with a significant portion of South African players favoring high volatility and high maximum win game variations, such as Pragmatic’s Super Scatter games or No Limit City’s titles with a 50,000x maximum win, like Duck Hunters. How is EveryMatrix positioned to capitalize on this increased demand for casino games? With a team of experts possessing decades of experience in the gaming industry, EveryMatrix understands the strategies operators need to implement to maximize their profitability in the casino sector. In addition to our expertise, our product suite solidifies our standing as the leading casino aggregator in Africa. Through our casino management platform and comprehensive content library, we provide operators with access to the world's largest portfolio of games, including exclusive content unavailable elsewhere. Our EngageSuite product also ensures that operators effectively retain players in highly competitive markets. By utilizing bonus campaigns, mini-tournaments, gamification, and CRM tools, we offer solutions to some of the most common challenges faced by operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   After Jiangbo was identified as a major international gambling figure connected to illegal gambling operations, UK authorities have seized a large number of high-value assets that are allegedly acquired with proceeds from criminal activity. Jiangbo has not been charged with any crime in the UK yet, but the investigation into his gambling operations has ordered him to provide evidence proving how he obtained the ownership of these properties. The involved assets include 85 properties located in London, which are reported to have been purchased via “golden passports”. Evidence related to these purchases shows a serious risk of violations within the anti-money laundering (AML) framework. Under UWO legislation, Jiangbo is required to prove the source of the funds used for these purchases, and investigators hold that part of his wealth can be traced back to illegal cross-border online gambling activities operated through offshore networks. A statement released by Cambodia’s Interior Ministry reads: As part of cooperation against transnational crime and in accordance with a request from the relevant authorities of the People’s Republic of China, authorities of the Kingdom of Cambodia have arrested three Chinese nationals Chen Zhi, Xu Ji Liang and Shao Ji Hui, and extradited them to the People’s Republic of China. As reported by OCCRP and The Times, this case reflects how the global illegal gambling black market continues to operate, partly driven by consumer demand in regions where gambling is banned. It is estimated that most of these illegal gambling operations are based in Southeast Asia, including Cambodia and the Philippines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The New York State Gaming Commission is considering a series of new regulations designed to significantly bolster protections for sports bettors across the state. Regulators in New York aim to safeguard bettors from developing gambling addiction and to restrict access to the sports betting market for underage individuals. Should these proposals be adopted, licensed betting operators would be prohibited from utilizing artificial intelligence to target and customize betting offers. Operators would be mandated to identify at-risk players and curtail direct marketing towards them, in addition to implementing a formal intervention program. Furthermore, each operator would need to establish a system to automatically flag these players and initiate an intervention process based on specific behavioral indicators, including but not limited to excessive deposits, numerous canceled withdrawals, and an unusually sharp increase in betting activity. Governor Kathy Hochul said: Mobile sports wagering is ubiquitous, luring everyone, including our youth, to place bets without adequately considering the repercussions. We require robust regulatory safeguards to deter those under 21 from gambling, prevent artificial intelligence from exploiting gamblers, and mandate sports wagering operators to implement genuine measures if one of their customers exhibits signs of gambling harm. Regulators are also exploring the potential use of biometric identification to help prevent underage gambling and enhance account security through face recognition or fingerprints. This comes alongside efforts to establish more stringent geolocation controls and impose penalties on individuals who allow underage minors to access a sports betting site or a physical betting location. NYSGC Chair Brian O’Dwyer said in a statement:  As Governor Hochul accurately noted: No other form of gambling has infiltrated our collective awareness quite like sports wagering, and vulnerable youth are continually exposed to the practice. Following her guidance, we have identified further methods to protect our young people, assist those in moments of crisis, and ensure legalized, regulated gaming remains safe for all New Yorkers. We anticipate public feedback on these crucial proposals. The draft regulations are presently open for public comment until 12 PM in mid-May, as New York places player protection at the forefront of its expanding sports betting industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gaming Realms achieved a robust performance in 2025, with revenue increasing by 10% compared to the previous year, reaching £31.4 million. This growth is attributed to consistent demand in regulated markets and ongoing expansion through the introduction of new partners. The Licensing division was the primary driver of the company's growth, generating £27.6 million in revenue, a 13% increase. This division also saw an improvement in profitability, with adjusted EBITDA rising by 15% to £15 million, and margins expanding to 48%. The company reported a profit before tax of £8.8 million and a 32% increase in cash, bringing its total cash reserves to £17.8 million, positioning it as a debt-free and financially agile entity. Operationally, the Group enhanced its Slingo portfolio by developing 12 new titles internally and creating eight customized versions for specific markets. Furthermore, the Group forged partnerships with 40 new operators across North America, Europe, South America, and Africa. The North American market remained a significant contributor, accounting for 63% of total Licensing revenue, and the number of players participating in the Licensing segment grew by 22%. In addition, the Group made substantial progress in diversifying its product offerings. This included the launch of Lucky Lunar Studio, a new development studio focused on creating traditional slot games, and the expansion of its third-party product range through a collaboration with S Gaming. Concurrently, performance in the UK improved throughout the year, with disruptions from recent regulatory changes beginning to stabilize before the year's end. The company is maintaining its positive trajectory into 2026 with planned market entries in Peru, Nigeria, Ghana, and Kenya, alongside continued efforts to expand into Canada and the USA. Early indications for the year show that Licensing revenues have already surpassed last year's total, benefiting from a strong pipeline of new content and a sustained focus on developing regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   William Hill is set to close approximately 200 of its physical betting shops by May 24th of this year, potentially impacting up to 1,500 jobs. This reduction accounts for about 14% of William Hill's total retail presence and signifies the company's response to intensified financial pressures, which have led to higher operating expenses within the UK market. The parent company, Evoke, stated that this decision was made after a strategic assessment, citing increased taxes and operational costs as the primary drivers. Evoke also indicated that support would be provided to affected employees, emphasizing the necessity of concentrating on viable locations. Evoke, the parent company, provided the following explanation: Following a comprehensive review and in light of increased cost pressures on the regulated sector, including substantial tax hikes announced by the Government in last year’s Autumn Budget, we will be closing a number of shops that are no longer financially viable from May. We are committed to offering our full support to our retail colleagues affected by these closures. While these decisions are never made lightly, we must act in response to rising cost pressures to ensure we can continue to invest in our core retail operations, with the right shops in the most suitable locations. In addition to these store closures, new UK tax legislation, effective April 1st, will raise the Remote Gaming Duty from 21% to 40%, with further increases to betting duties planned for the following year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Scout Gaming Group has informed the Nasdaq First North Growth Market of its plan to delist, a move that comes after the company sold its entire operating business to a firm named ImpactWin. The sale involved Scout's subsidiary, Scout Holding Ltd, in an all-stock deal valued at SEK 25 million (approximately $2.28 million). In exchange, Scout obtained more than 10.5 million new shares in ImpactWin, equating to roughly 15.2% of the total shares in the combined company. Following the sale of all remaining assets, shareholders approved the delisting of the company's shares during a special general meeting on March 30, 2023. Scout's final action will be to distribute its ImpactWin shares to stockholders before initiating a voluntary liquidation process. This deal marks a quiet market departure for Scout Gaming, a company that has struggled with falling revenues and a declining share price in recent months. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Global online gaming platform 1win has been awarded the title of “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards)—a premier event that brings together specialists from the Web3, blockchain, and iGaming sectors. Additionally, 1win Partners earned two more accolades: “Best Affiliate Program” and “Best CMO,” underscoring the platform’s expanding impact within the global crypto iGaming landscape. This award acknowledges 1win’s commitment to creating a high-performing platform tailored for the crypto-savvy audience. Since its 2016 launch, 1win has refined the balance between premium entertainment and blockchain technology, delivering a product where speed, privacy, and accessibility are integral to the core user experience. As a Curaçao-licensed casino, 1win offers a globally accessible platform with multilingual support and seamless performance across devices, including native iOS and Android applications. At the core of its offerings lies a crypto-first approach. The platform supports a wide range of digital assets, such as BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, enabling users to transfer funds efficiently across networks. Aligned with its focus on crypto users, 1win features an enhanced bonus system, with up to 600% on crypto deposits. Reacting to the recognition, Mike Danshin, CMO of 1win Crypto, stated: Today, the market no longer competes on bonuses or traffic—it competes for attention. In crypto iGaming, players encounter similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is strong validation of our approach. The Belgrade Web3 & iGaming Awards is a key industry platform in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. This recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The ongoing dispute concerning the implementation of the new statutory levy for gambling harms has intensified, following confirmation from Gamban that it will not receive funding. Gamban, formerly supported by GambleAware, expressed disapproval of OHID's choice to exclude it from the new funding mechanism because of its status as a limited company. Gamban is widely acknowledged as the most effective software for blocking access to gambling platforms and content on all devices. When the shift to the new levy system was confirmed last year, GambleAware declared its intention to stop operating, highlighting the profound nature of this change, given that GambleAware had previously overseen gambling harm treatment programs. Gamban announced that OHID's decision means it can no longer offer its service for free; it will now cost £4.99 monthly or £29.99 annually. Before this, Gamban was available at no cost following a referral from TalkBanStop or certain other referral pathways. The organization criticized OHID's process, asserting that its status as a limited company “was not a justifiable reason to exclude the most effective gambling blocking software from the commissioning process,” and disclosed that it has had to take measures to uphold the service quality its users depend on. Matt Zarb-Cousin, co-founder of Gamban, who had previously advocated for the new levy system expecting it to boost funding for high-quality services, characterized the criteria OHID adopted as ‘perplexing’ and expressed doubts about whether the new system would lead to service improvements. ‘An inevitable outcome’ Mark Conway of Consultancy for Gambling Harms echoed the criticism of the OHID process, calling it a ‘sad inevitable outcome’ stemming from the commissioning approach used for dividing VCSE and LA/NHS Levy funding. He further noted his belief that Gamban's commercial nature would have presented challenges for commissioners even under the previous RET system, and he lamented the insufficient adaptations made during the process, considering Gamban's significance to the industry. Conway, commenting on LinkedIn, attributed the core problem to inadequate preparation or a thorough grasp of the prior gambling harms sector during the shift to Levy funding. Conway characterized it as ‘a rushed transition lacking a genuine continuity plan – merely competitive bidding divided across different service provision categories.’ The Gambling Lived Experience Network (GLEN) also condemned the restrictive nature of the approach and the ‘mismanagement of the levy process,’ labeling it ‘a stark illustration of the consequences when established system experts and stakeholders are left out of strategic planning and decision-making.’ GLEN explained that Gamban finds itself in a predicament similar to when over 10,000 users of the GambleAware App abruptly lost support because OHID opted not to continue backing that particular tool. GLEN further stated: “Our current predicament stems from inadequate planning… and ill-timed circumstances where the most crucial transformation in addressing Gambling Harms in this nation was unexpectedly assigned to State bodies that neither requested, desired, nor possessed the necessary expertise or capability to manage them.” OHID's lack of collaborative effort also drew criticism from other segments of the industry. Jordan Lea, founder of Deal Me Out, disclosed that his group withdrew from the OHID process early on, and he denounced the new process, voicing concerns about the rapid move towards a more assertive and uncompromising public health approach. During his address at the Illegal Gambling Prevention Summit earlier this month, he expressed regret that his initial apprehensions regarding the new process were materializing, leading to substantial job losses and the closure of numerous vital charities. This encompassed GambleAware's exit, which Lea believed was a primary objective for many advocates at the start of the process, driven by a desire to eliminate entities with any past industry funding. Escalating concerns Organizations, including GambleAware, have consistently cautioned that the new funding structure could jeopardize the standard of care for users as treatment becomes fragmented across the UK – a situation highlighted by Gamban's free availability in Wales versus its status in England and Scotland. GambleAware's legacy report, published prior to its cessation of operations today (March 31), declared: “As the system undergoes transition, worries are mounting regarding the potential loss of institutional expertise and advancements within the sector. Concurrently, there is apprehension that disparities in local capabilities might lead to variations in service quality across different areas. Without intentional intervention, these hazards could undermine progress achieved in prevention, early intervention, and fairness of response.” Acknowledging the growing difficulties associated with the new levy's implementation, the UK Government last week introduced the Gambling Levy Transition Fund (GLTF), offering an additional three months of funding to organizations that did not secure initial funding. The Department for Culture, Media and Sport recognized the 'transformative change' ushered in by the funding shift and stated that the GLTF was established to 'guarantee the uninterrupted provision of gambling harm prevention and treatment services in England.' This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The New South Wales Independent Casino Commission (NICC) has once more extended the license suspension for The Star Entertainment Group’s Sydney-based casino. On March 12, the NICC received a pathway-to-suitability submission from The Star Sydney, where the operator restated its January communication indicating it would not pursue a license determination during this month. The Star Sydney has been under suspension for more than three years, as the operator was deemed no longer fit to hold a casino license following two NICC-ordered reviews by Adam Bell SC (in October 2022 and August 2024) that uncovered multiple regulatory breaches. In deciding on the initial suspension, the NICC considered the potential for the casino to meet the commission’s requirements through proper corrective measures, so it did not revoke the property’s license entirely. Nicolas Weeks was named manager of The Star Sydney to enable gaming activities to keep running at the venue. This latest extension ensures the casino’s license suspension stays in effect, and Weeks’ role has been prolonged until September 30, 2026—unless the appointment is ended before that time. In a regulatory update to its investors, The Star mentioned that the suspension extension pertains to ‘the current term of the appointments of the Special Manager to The Star Gold Coast and the External Advisor for The Star Brisbane’. NICC Chief Commissioner Philip Crawford has commended The Star’s new leadership team, saying: “The new owners are implementing major changes to the way the business operates, and these are being closely monitored by the NICC. “This includes efforts to enhance the business’s long-term financial sustainability, which will help them prove their suitability. We will keep collaborating with The Star on their key remediation tasks so the casino can address the critical issues highlighted in the two Bell investigations.” WhiteHawk swoops in Earlier this week, The Star advanced its debt refinancing process with WhiteHawk Capital Partners by submitting its commitment letter on schedule, progressing toward refinancing its current debt “in full and securing incremental liquidity to maintain enough cash flow for day-to-day operations”. To prevent default, The Star must finalize the refinancing by May 15, 2026. However, the operator has had a tentative agreement with WhiteHawk since February and has been evaluating its resource structure and strategic direction. This agreement comes after The Star released its H1 FY26 results earlier this month, where it expressed positivity despite a turbulent end to 2025—ending with normalized net revenue of A$585 million (compared to A$650 million in H1 FY25) and a substantial net loss of over A$75 million.This was also the first reporting period under the new management team, which followed the completion of a A$300 million strategic investment by Bally’s Corporation and Investment Holdings late last year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   AffPapa is pleased to reveal that Evoplay has signed on as the sponsor for the “Women Redefining Leadership and Innovation in iGaming” panel at the 2026 AffPapa Conference Madrid. Scheduled for May 30 from 13:50 to 14:30, the session will be led by moderator Liga Tarasova. The panel features Marharyta Yerina, Valentina Baginya, Ayelet Shay, Diana Larina, and Roberta Nicholls, who will explore the vital contributions of women to leadership and innovation within the iGaming sector. Diana Larina, Evoplay’s Head of Marketing, remarked on the partnership: We are thrilled to be a panel sponsor for the AffPapa Conference Madrid 2026 and to participate in these significant industry dialogues. Such gatherings offer excellent platforms for exchanging knowledge, enhancing professional ties, and discovering new growth avenues in the affiliate and operator space. As a speaker, I plan to offer my perspectives on leadership, diversity, and how women are driving the industry forward. I am eager to engage with my fellow panelists and network with the professionals defining the future of iGaming. The AffPapa Conference Madrid is set to take place from May 18-20 at the Novotel Hotel Madrid, attracting over 1,500 participants for a premier affiliate-focused networking experience. Attendees can look forward to a diverse program designed to bridge the gap between affiliates, operators, and B2B providers. The schedule includes a padel tournament, speed-dating sessions, various panels, evening drinks, the AffPapa iGaming Awards 2026, and a final celebration featuring DJ Kryoman. Yeva Avagyan, Head of Commercial at AffPapa, stated: It is a pleasure to welcome Evoplay as a sponsor for this session. This is a crucial topic, and we are delighted to feature this dialogue at the AffPapa Conference Madrid. Participate in AffPapa’s largest affiliate event to date and check the official website for available sponsorship opportunities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gamblers Connect, the award-winning iGaming media and affiliate platform, is marking its fifth anniversary and now ranks among the most recognized affiliate media brands in the global iGaming industry. Gamblers Connect was founded with one clear mission: to build a transparent platform that prioritizes players. What started as a simple, straightforward concept quickly grew into something far more impactful. Within its first 12 months of operation, the company had already earned its first industry award. Since then, Gamblers Connect has continued to grow its offerings by launching new sections, tools and features, while consistently hitting key milestones and strengthening its visibility across major industry events, conferences and speaking platforms. The platform’s service suite was further enhanced with the launch of the Responsible Gambling Index, a proprietary evaluation tool that has become one of its defining core features, covering both casino operators and game providers. This ongoing progress has been reflected in widespread industry recognition, with multiple awards and nominations at leading industry events, including honors for Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year and Best Affiliate of the Year. Over the past five years, Gamblers Connect has evolved far beyond the traditional affiliate model. The platform now operates as a full-fledged iGaming media brand, producing a wide range of editorial content, industry news, interviews and B2B-focused coverage, serving both players and industry stakeholders equally. Gjorgje Ristikj, Founder of Gamblers Connect, commented: 2026 marks not just an anniversary, but a clear step forward for our brand. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development make clear where Gamblers Connect is headed – deeper integration across the industry, more ambitious in scope, and built to meet the needs of the next five years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Swedish gambling industry stakeholders are being encouraged to adopt more evidence-based strategies to address problem gambling, as recent analysis underscores the intricate risk profiles that influence player habits. Collaboration between regulators, operators, and public health authorities is deemed essential to safeguard Sweden’s stable problem gambling statistics against both existing and emerging challenges. These insights stem from a report commissioned by BOS, the Swedish Online Gambling Trade Association, and authored by economist Ola Nevander of Makrologik. Spanning 25 years of data, Nevander’s study, titled “The Development of Problem Gambling in Sweden,” offers a long-term perspective on the evolution of gambling addiction while questioning common beliefs regarding how market growth, regulatory shifts, and increased accessibility influence these rates. Regarding prevalence, the study reveals that problem gambling in Sweden has decreased and leveled off over the last two decades, despite market liberalization and total gambling expenditure reaching approximately SEK 28bn (€2.8bn) by 2024. The percentage of problem gamblers has dropped from over 2% in the late 2000s to roughly 1.3% today—a statistically significant decline at the population level. Notably, the transition to a licensed online framework post-2018, which currently supports about 60 B2C operators, has been a key development. Despite these structural changes, Sweden has maintained a problem gambling rate of about 1.3%, keeping it below that of comparable Nordic nations, though international comparisons are often complicated by differing methodologies. Economist Nevander remarked on the findings: “The result is a consistent downward trend. This outcome may be unexpected, given the dynamic evolution of the gambling sector during this timeframe. Gambling marketing is more widespread than before, the variety of products is significantly larger, and games are accessible 24/7 via mobile devices. Nevertheless, gambling addiction is on the decline.” Crucially, the report disputes the idea that increased availability, advertising, and product innovation are the primary drivers of problem gambling. During the same period that digital access became nearly universal, product offerings grew substantially, and marketing reached record levels, yet the prevalence of problem gambling fell rather than rose. Instead, the research points to a more complex interplay of societal and behavioral risk factors. Problem gambling is more closely associated with individual vulnerabilities—such as mental health issues like depression and impulsivity, risky alcohol use, significant life stressors, and behaviors like chasing losses. These factors suggest that harm is concentrated within specific high-risk groups rather than spread evenly across the general population. The report further notes an ‘absolute decline’ in the number of Swedish problem gamblers, which has dropped by 57,000 since 2008, while the broader category of ‘at-risk’ players has decreased by 200,000 since 2018. Emphasis is instead placed on the structural importance of regulation. Sweden’s 2019 licensing system facilitates duty-of-care requirements, self-exclusion tools, and data-driven monitoring of player behavior within the regulated sector—mechanisms considered vital for early risk detection and intervention. However, these protections are only effective within the licensed sphere. Channeling players toward regulated operators remains vital, as migration to unlicensed or offshore platforms undermines oversight and eliminates access to support tools. Evidence indicates that a notable number of self-excluded individuals continue to gamble on unregulated sites, representing a significant vulnerability in the current system. BOS Secretary General Gustaf Hoffstedt stated that the findings highlight the potential for technology and regulation to further mitigate harm: “With the shift from traditional, anonymous kiosk gambling to today’s digital products, we haven't completely solved the issue of gambling addiction, but we appear to be on the right path.” “When utilized correctly and responsibly, online gambling and AI provide us with new tools to reduce problem gambling to levels likely lower than ever before. We are heading in the right direction, but there is still much to be done.” Ultimately, the report reinforces a core conclusion: problem gambling is not merely a byproduct of market size or accessibility, but the result of an interaction between individual vulnerability, behavioral patterns, and institutional frameworks. For Swedish stakeholders, the goal is not to impose total market restrictions, but to ensure that regulation promotes high channelization, effective oversight, and targeted interventions for those most at risk. In this light, Sweden serves as a case study in regulatory balance—where market liberalization has occurred alongside stable or decreasing harm—though maintaining this equilibrium will require ongoing cooperation as new risks arise. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The UK Crown Prosecution Service (CPS) has utilized Unexplained Wealth Orders and Interim Freezing Orders to freeze the assets of a wanted Chinese national, who allegedly has connections to an illegal gambling network operating across China. Previously identified only as Mr X, the fugitive at the center of the asset freeze has been revealed by the OCRP and The Times as Su Jiangbo, a Chinese national facing significant allegations regarding his involvement with illegal casinos. While UK authorities have not yet confirmed any charges, 85 luxury London properties associated with Jiangbo have been frozen. To acquire these London properties, Jiangbo used a golden passport from St Kitts and Nevis, highlighting a potential vulnerability in the UK's anti-money laundering defenses. However, the UK has implemented an Unexplained Wealth Order (UWO), requiring Jiangbo to account for the source of funds that facilitated extensive spending, including the purchase of numerous properties in the UK capital. Jiangbo's alleged ties to an illegal casino network are a significant concern, with Chinese officials accusing him of conducting illegal cross-border online operations targeting the country's citizens. Furthermore, the extent of Jiangbo's spending underscores the scale of the global unlicensed market that allegedly enabled him to amass such wealth. The substantial demand for gambling in Mainland China, where it remains largely prohibited, has fueled the growth of the illicit market, often operating from bases in Cambodia, the Philippines, or Singapore. The consultancy firm IMARC Group estimated that China's online gambling market was valued at $11.4 billion in 2024, with projections indicating a rise to $19.8 billion by 2033. Efforts to curb casino centers in Cambodia have continued this year, with enforcement actions in the country highlighting the widespread operations that continue to affect Southeast Asia. Crackdowns in Cambodia According to reports earlier this year, approximately 190 scam centers were shut down following a series of actions by Cambodian officials, leading to the arrest of 173 senior crime figures. Cambodia also recently revoked the citizenship of and extradited Chen Zhi, a Chinese-born business tycoon accused of operating a major illegal gambling network. Zhi's methods, in some respects, are similar to the accusations against Jiangbo, as Zhi also acquired property in London. However, Zhi's portfolio appeared to be more diversified, as he was the Founder of Prince Holding Group, a multi-billion-pound conglomerate based in Cambodia. The group was accused by UK and US authorities of establishing casinos and compounds to facilitate lucrative scams. A statement from Cambodia’s Interior Ministry stated: “Within the scope of cooperation in combating transnational crime and pursuant to a request from the relevant authorities of the People’s Republic of China, the authorities of the Kingdom of Cambodia have arrested three Chinese nationals – Chen Zhi, Xu Ji Liang and Shao Ji Hui and extradited to the People’s Republic of China.” It was also alleged that Zhi used offshore companies to secure property investments in the UK's capital. While Jiangbo was directly linked to London property, Zhi, through his network of companies, also faced significant asset freezes from the UK government. UK and US authorities jointly accused Zhi of engaging in "industrial scale" fraud, seizing 127,271 bitcoins, valued at approximately $15 billion, and freezing assets connected to the Prince group. UK Foreign Secretary Yvette Cooper stated when the sanctions were announced: “Together with our US allies, we are taking decisive action to combat the growing transnational threat posed by this network – upholding human rights, protecting British nationals and keeping dirty money off our streets.” Ensuring Macau's Prosperity With Chinese nationals being the target for many unlicensed operators in Southeast Asia, securing a thriving market in Macau is still considered a strategy to counter illicit actors. In recent times, the Chinese government has also supported efforts to maintain the stability of Macau’s gambling sector and encourage the retention of VIP players in the region. A notable development saw Macau adopt a more relaxed approach to currency exchange within its venues, moving away from stringent regulations. Now, Galaxy Entertainment Group, Melco Resorts & Entertainment, and SJM Holdings can all offer currency exchanges as a result of the recently implemented changes. This is part of a broader governmental initiative to centralize control and ensure compliance within the casino sector, thereby increasing the industry's regulatory stability. iGaming Expert Analysis: This story should have significant implications across various sectors, as London's property market appears to continue being a target for individuals acquiring illicit funds through gambling. The concerns regarding the Southeast Asian market should also be considerable, given the undeniable scale of these operations and the wealth generated from them. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Rumors have been swirling throughout Spain and Latin America ever since news broke last week that Grupo Codere has brought on advisors to oversee a $2.3bn (£1.7bn) sale process. While the asset is appealing thanks to the company’s presence across markets including Spain, Mexico and Argentina, plus its fast-growing online segment, recent financial struggles and broader global uncertainty have sparked questions over who has the capital on hand to meet the steep asking price. Codere is currently owned by roughly 84 investment funds, after a 2024 debt-for-equity agreement cut the company’s net debt from €1.4bn (£1.2bn) down to €190m (£165m), and Ted Menmuir, SBC’s Editor-at-Large, suggested the $2bn figure is a way to ‘primarily reward bondholders’. During an appearance on the iGaming Daily podcast, he said: ‘It seems clear that the narrative being pushed here is that whoever buys this company will secure the second largest gambling brand in Spain with both retail and online operations. They will also gain a foothold in the markets of Mexico, Uruguay, Argentina and Colombia. ‘However, I believe it is important to take Codere’s track record into account. This is a company that carried €2bn of debt for the last decade. It only just recently completed its capital renegotiation with bondholders, which reduced that debt by 95%, so there is still no clear consensus on what Codere has actually proven it can deliver.’ Lucia Gando, Editor of SBC Noticias, pointed to the 2018 purchase of CIRSA by Blackstone, the world’s largest private equity fund, as a template for the path the sale may take. Blackstone already holds a substantial gambling industry portfolio, and still retains a stake in CIRSA even after the company was listed on the Bolsa Madrid stock exchange in January 2025. The fund also acquired Crown Resorts in June 2022 and is the primary owner of casino properties in Las Vegas. Blackstone, or a comparable private equity fund, may view Codere as an attractive investment prospect and have the required capital to complete the purchase at the asking price set out by Codere. The other leading potential buyers are top multinational gambling groups in the sector, such as Flutter or Entain. However, Menmuir acknowledged that taking a chance on the Spanish and Latin American markets is a ‘risky bet to take on’ given ongoing uncertainty over the future regulatory trajectory of the respective regions. In Codere Online’s latest financial report, the operator posted year-on-year growth of 6% from €212m to €224m, but tempered any optimism around these results with a warning of higher tax costs in the coming years, with knock-on effects expected to hit Mexico and Colombia in particular. Meanwhile, similar planned tax increases across markets such as the UK and the Netherlands, alongside broader geopolitical tensions that are weighing on foreign currency values, are placing significant strain on the finances of the entire sector. For firms like Flutter and Entain, the opportunity to expand across Latin America and Spain is no doubt enticing; however, it remains unclear how much appetite such companies have for pursuing acquisition opportunities right now. Flutter’s recent M&A activity has focused on geographic expansion and cementing its market leadership, as demonstrated by its €2.3bn acquisition of Snaitech in Italy and its move to take full control of FanDuel – both deals completed in 2024. A potential deal for Codere would follow a similar formula to the strategy that has worked for Flutter in its recent expansions, as the group may be drawn to the Latin American growth opportunity. Entain has been far less active on the M&A front, making only low-profile investments in Polish firm STS Holding and US-based Angstrom Sports. ‘If you look at this from a high-level perspective, it is very obvious that you will need some form of private equity fund to step in. On the European side, Lottomatica is a company that has spoken of leading global expansion efforts, but I do not think they will have the appetite to take on a company that carries so many liabilities,’ concluded Menmuir, who added that any deal is likely to have a tiered structure, with stock-based compensation included as part of the payout terms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Philippine Amusement and Gaming Corporation (PAGCOR) has issued a memorandum delaying the rollout of the new monthly minimum guaranteed fee (MGF) for licensed online operators by two months, according to reports. As reported by Inside Asian Gaming, the Electronic Gaming Licensing Department at PAGCOR likely initiated this postponement due to the "current economic crisis." Consequently, the first tranche has been pushed from 1 April 2026 to 1 June 2026, while the second tranche has been moved from 1 October 2026 to 1 January 2027. Upon the implementation of the first tranche, operators providing electronic casino games to the Philippine iGaming sector will be required to pay a monthly MGF of Php 9m (roughly €129,200) if their monthly gross gaming revenue (GGR) reaches at least Php 30m (roughly €430,800). For those not offering online casino titles, a monthly MGF of Php 3m (roughly €43,080) will apply, provided they generate a minimum monthly GGR of Php 15m (roughly €215,400). Regarding the second tranche, suppliers of online casino games will face a monthly MGF of Php 10.5m (roughly €150,800) if their monthly GGR is at least Php 35m (roughly €502,600). Operators who do not provide online casino games will be subject to a monthly MGF of Php 4m (roughly €57,400) if their monthly GGR hits a minimum of Php 20m (roughly €287,300). Any operator found offering online casino games without proper declaration to PAGCOR will face administrative sanctions, which could include the suspension or revocation of their accreditation. Inside Asian Gaming also noted that the memorandum indicates PAGCOR will perform a thorough assessment of industry conditions to determine if further adjustments to the MGF are necessary to ensure the long-term viability of the sector. PAGCOR tightens regulatory screws While extending the MGF timeline, PAGCOR has recently intensified its regulatory oversight of the gambling industry, securing agreements with the Department of Justice (DOJ) and Gaming Laboratories International (GLI). A newly signed memorandum of agreement with the DOJ incorporates its personnel into PAGCOR’s list of individuals prohibited from entering casinos. According to the state-run Philippine News Agency, this marks the first such agreement between the regulatory body and the government agency. Justice Secretary Fredderick Vida stated: “This data-sharing initiative is both timely and necessary. By enabling a more efficient and accurate identification system, we strengthen enforcement mechanisms and ensure that policies are not only written but meaningfully implemented. “It allows PAGCOR to better regulate access to gaming revenues and empowers the DOJ to reinforce discipline within its ranks.” In other developments, GLI has become the first gaming testing firm to receive certification from PAGCOR, tasked with the testing and verification of iGaming platforms within the Philippine market. Alejandro Tengco, Chair and CEO of PAGCOR, remarked: “We are pleased to acknowledge GLI as the first testing and game certification provider to be accredited in the Philippines under this new framework. GLI is a global leader in regulatory advisory, iGaming and EGM testing/certification, and data security. “PAGCOR now requires all iGaming B2B suppliers operating in the Philippines to be accredited to ensure they comply with the rigorous requirements needed to protect iGaming players.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Dominican Republic is modernizing its gambling industry by merging two significant legislative bills into a single, unified regulatory framework. Senator Pedro Catrain introduced a comprehensive gaming bill covering various types of gambling, while Senator Félix Bautista proposed a more specific bill focused on sports betting. The aim of this legislation is to address inconsistencies and establish a complete structure for overseeing all gambling activities in the country. Over the past several months, lawmakers have been revising numerous provisions in both proposals as part of the consolidation effort, making substantial progress toward developing a unified gambling regulatory model. Both legislative initiatives share common objectives related to enhancing oversight and market integrity. The consolidated legislation will provide: Clear guidelines for licensing and supervision Strengthened enforcement mechanisms Safeguards for players' rights Measures to prevent fraud In addition to clarifying regulations for licensing and overseeing casinos on cruise ships, vessels carrying over 2,000 passengers will now need a formal permit to remain in Dominican territorial waters for more than six consecutive hours. This measure acknowledges the significant contribution of cruise ship tourism to the Dominican Republic's growing tourism sector, which welcomed nearly three million visitors in 2025 through cruise line travel. Regulatory bodies have also expressed concerns about financial crime linked to cruise ship casinos. To mitigate these risks, the proposed changes would apply the same compliance standards to cruise ship casinos as those for land-based casinos in luxury hotels. This approach is intended to reduce instances of money laundering and other illicit financing activities associated with gaming. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Norway has launched a four-year initiative aimed at reducing gambling's societal impact, with the program running through 2029. This action plan focuses on creating more prevention campaigns, improving treatment availability, and advancing research, instead of amending current gambling legislation. A key target group is young people aged 9 to 25, as well as other high-risk populations. The plan involves school outreach programs, digital awareness initiatives for youth, and supplying resources to help parents, educators, and communities recognize potential warning signs. Support services will also be strengthened by improving access to a toll-free helpline and broadening the availability of free, remote treatment options. The project's overarching goal is to implement a public health strategy across communities to address gambling-related issues, thereby helping to reduce and prevent gambling addiction and offer better support to at-risk individuals. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   In the 2025 fiscal year, Success Universe Group reported a net loss of HKD 410.4 million (USD 52.4 million), reversing the HKD 93.4 million (USD 11.9 million) profit it earned in 2024. This downturn is mainly attributed to impairment charges linked to Ponte 16, its former satellite casino in Macau. The primary driver of the company’s annual decline was an impairment charge of HKD 340.7 million (USD 43.5 million) on its ownership stake in Ponte 16, which made up about 83% of the Group’s total fiscal year loss. The Group also recorded a prorated loss of HKD 3.8 million (USD 485,000) from its Ponte 16-related associates—contrasting with the HKD 112 million equity contribution those associates provided in the fiscal year ending December 30, 2024. The official closure of Ponte 16 casino was announced on November 29, 2025, because the involved parties (SJM Resorts Limited) could not finalize a full acquisition agreement. SJM Resorts had previously signaled interest in buying multiple satellite casinos before the December 31, 2025 deadline, but ultimately only went through with the acquisition of L’Arc Casino. On its Ponte 16 investment, Success Universe stated: While the Group expects a significant negative impact on its share of results from associates following the halt of Casino Ponte 16’s operations, it remains committed to its investment in the Ponte 16 project. Ponte 16’s strategic focus will shift to maximizing the value of non-gaming assets while continuing to explore new hospitality and leisure-entertainment opportunities to drive sustainable long-term value. Despite these losses, the company saw an approximate 16% year-on-year increase in total revenues from its other business segments—including travel services, property investments, and financial assets—reaching HKD 59.7 million (USD 7.6 million). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Star Entertainment Group confirmed on Thursday that it has finalized a $390 million refinancing agreement with WhiteHawk Capital. This refinancing will provide the company with an extra $50 million in liquidity by restructuring its current debts and offering the option to refinance new obligations. The three-year facility incorporates a tiered minimum liquidity requirement, starting at AU $50 million for the initial 12 months, then rising to AU $75 million, and further to AU $100 million after 18 months. Furthermore, the refinancing outlines a timeline for anticipated financial reporting obligations, which include: December 2026 – Asset coverage stipulations, March 2027 – EBITDA conditions, March 2028 – Commencement of quarterly amortization. Star anticipates finalizing this refinancing by May 15, 2026, to meet the terms linked to waivers previously granted by its senior lenders. This refinancing forms part of a wider corporate restructuring. Bally’s Corporation and its affiliates invested AU $300 million into Star’s operations in August 2025, leading to a change in its ownership framework. Moreover, Star has undertaken various management adjustments and enacted cost-reduction strategies, such as office closures and workforce reductions. The company is also actively pursuing an exit from its stake in the Queen’s Wharf Brisbane joint venture, contingent on its creditors releasing the AU $700 million debt guarantee. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   In 2026, MAC is set to once again gather leading iGaming and affiliate professionals in Yerevan. Attendees can look forward to upgraded zones, an enhanced program, expanded networking opportunities, and, naturally, warm reconnections with long-time friends and colleagues. For nearly a decade, MAC has stood as a premier event in the industry, bringing together those who truly generate profit from traffic. Each year, the conference serves as a central meeting point for media buyers, traffic arbitrage teams, advertisers, affiliate programs, adtech companies, fintech projects, and crypto entrepreneurs. The conference unites both Russian-speaking teams, known for their substantial traffic volumes, and international brands seeking to scale and penetrate new markets. For three days, Yerevan transforms into the city of MAC – a dynamic environment where interactions extend beyond the exhibition area to hotels, restaurants, private gatherings, and parties. Why Attend MAC’26 If you believe the affiliate industry's epicenter lies solely in the US and Western Europe, consider this insight: some of the highest volumes, quickest tests, and most impressive returns on investment frequently originate far from London or Las Vegas — specifically, within the CIS region. The unique value CIS teams offer international brands: Enter new geographical markets in days, not months Launch campaigns in various sources without needing extensive manuals Confidently operate within high-risk verticals Achieve rapid scaling These teams have developed their expertise amidst restrictions, fluctuating regulations, and continuous bans. This isn't merely a method of operation; it's a distinct mindset. If you wish to engage with these teams directly, there's no need to scour Telegram channels or private chats – they all converge at MAC’26. Over 5,000 participants from across the globe – an unparalleled chance to connect with a significant portion of the industry in one location and forge new relationships More than 20 international experts – offering practical insights, authentic case studies, and actionable strategies Over 200 booths and lounges – a space to encounter competitors, partners, familiar faces, and future collaborators Legendary parties and afterparty – featuring headliners, bars, and hookahs in an atmosphere where professional contacts effortlessly evolve into friendships VIP tickets include access to the afterparty – highly recommended. Event Schedule May 25 – Pre-conference party and associated side events May 26 – Primary conference day and additional side events May 27 – Concluding conference sessions and the renowned afterparty Who Should Attend The conference provides significant value for professionals in: iGaming Affiliate marketing Traffic arbitrage AdTech and performance marketing Facebook advertising Fintech and crypto projects Digital entrepreneurship If your work is in iGaming or affiliate marketing and you are seeking a venue where East meets West, the iGaming & Affiliate Conference MAC’26 is for you. It presents a unique opportunity for international brands to meet leading Russian-speaking media buying teams and establish partnerships that can unlock new markets. MAC’26 Speakers Each year, the organizing team endeavors to assemble a truly impactful lineup of speakers from around the world – experts who possess proven strategies for generating substantial revenue in iGaming & Affiliate marketing. Confirmed speakers include: Stefan Muehlbauer – Director of the Dating Advertiser “Masters in Cash”, CEO of Affpal. Van Oakes – international performance marketing expert, CEO of Tuff Ring and GOAT Media. Anca Andreica – CEO of MaxWeb, author of Affiliate Insider, TEDx speaker, strategist behind $300M+ annual campaigns. Anton Khomenok – entrepreneur, marketer, founder of X6 GROUP, and creator of a popular expert YouTube channel. Filipp Levin – Telegram Ads specialist, head of eProfit.me (masterclass!). Why Yerevan? A safe, welcoming, and vibrant urban center Direct flights available from numerous major Western cities – simplifying logistics and avoiding visa complications An ideal neutral hub for international networking For Exhibitors 70% of exhibition booths are already reserved If you intend to exhibit, now is the optimal time to secure your space and ensure maximum audience engagement May 25-27, Yerevan, Meridian Expo MAC’26 – Position yourself at the core of the industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   On March 11, Matthew Ferrara, Altenar’s North America Sales Manager, took part in the Fireside Chat: The Next Generation of Sports Bettors at NEXT Summit New York, alongside representatives from Fanatics and Stokastic. The session centered on a major industry shift: a new cohort of bettors who grew up with mobile-first, instant, digital-native experiences – and they expect sports betting to meet that same standard. Betting is now integrated into the entertainment ecosystem For this new generation, betting has never been an offline, slow activity. It has always been mobile, on-demand, and woven into their daily digital habits. As discussed during the panel, betting is no longer solely about placing a wager. It is a component of a broader entertainment experience – shaped by social interaction, real-time engagement, and community. Users do not only bet. They also: talking through betting picks in group chats reacting to live events together as a community engaging with related content alongside their betting activity For operators, this shifts the core role of the product. It is no longer just a standalone tool – it becomes an integral part of the overall user experience. User expectations are shaped outside the betting industry One of the key themes from the discussion was that sportsbooks are no longer competing only with one another. User expectations are formed by the highest-performing digital products across all industries. Speed, simplicity, and seamless UX are no longer competitive advantages – they are default expectations for users today. Any friction, especially during peak high-demand moments, directly impacts user retention rates. Personalization is growing increasingly critical Matthew Ferrara highlighted an unaddressed gap that still exists across many sportsbook products: how content and betting markets are presented to users. Matthew Ferrara, Altenar’s Sales Manager for North America, said: If you visit a sportsbook and there are 3,000 available options, this can feel incredibly intimidating for the casual recreational user. Every digital product we use today is tailored to us based on our past interactions. Sports betting should be no different. The core challenge is not the total number of betting markets, but the lack of clear structure and relevant personalization. For the new generation of bettors, who are accustomed to personalized feeds across all their digital platforms, sportsbook interfaces need to evolve in this same direction. For Altenar, this means focusing on: delivering relevant betting markets faster reducing how much manual search users need to do building a more intuitive, user-led experience Building products around operator needs A key point emphasized throughout the discussion was the critical importance of flexibility. In a constantly shifting market, product development cannot remain static. Altenar’s product roadmap is shaped by: operator requirements market dynamics competitive insights and continuous product evolution based on market demand Ferrara added: We look at the broader digital landscape and ask: what do users expect today, how are products evolving across social media, ecommerce, AI and everyday digital applications – and how do we bring those same standards into the sportsbook experience. The direction of the market is clear. The next generation of bettors is not adapting to existing sportsbooks. Sportsbooks need to adapt to them. That means: less user friction more relevant experiences more intuitive interfaces and stronger integration with how users already consume digital content in their daily lives Operators that move in this direction will be better positioned to engage and retain users in an increasingly competitive market landscape. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.