(AsiaGameHub) -   A new workout plan, a recent book suggestion, or even an unknown album—billions of users turn to social media daily to pose the everyday questions that used to be only for search engines. Because of this, affiliates across all industries—gambling included—are having to adopt new ways to connect with audiences. As digital interaction evolves, we’re in ‘a moment when someone scrolling Instagram [will see] a follower say, “I found this new online casino” or “I found this promo,”’ noted Keith Geary, VP of Global Operations at Game Lounge, during a panel at the recent SBC Affiliate Digital Day. He added: “So it’s a push to you, not a pull. Understanding how many users come from Instagram scrolling is key—it’s a total change in how users are gained.” He shared that the company’s internal research showed a more than 50% year-over-year rise in casino-focused streamers and a over 100% jump in influencers open to promoting gambling products. While this shows strong demand for gambling content on social media, panelists cautioned marketers against a one-size-fits-all strategy and stressed that campaigns should be tailored to the specific influencer. “There’s long been a mindset that if a creator has a big audience, you can post a free bet offer and people will convert,” said James Prosser, Growth Director at Checkd. “It has to be something the creator is part of that excites them—something that piques their interest and their audience’s too. That’s the line between a regular ad and a creator-driven engagement piece that also converts. The results are way different when you do it right versus using something generic.” But working with creators requires care, as global regulators keep tightening restrictions on these tactics and enforcing strict marketing oversight. Because of this, operators and affiliates must give creators clear brand guidelines and a detailed list of regulatory do’s and don’ts. In addition to the right content shared the right way, Geary stressed that brands need to choose creators whose audiences might be interested in gambling. He explained: “I’ve seen campaigns where influencers or streamers were excited to work with us at first, but soon their followers pushed back hard—they hated gambling. They lost followers really fast.  “So make sure the creators you work with have an audience that shares this interest. It can go south fast and backfire completely if you don’t.” While platforms like X and Instagram are best for user acquisition, Telegram and WhatsApp were highlighted for their ability to send direct messages to players—especially in regions like Latin America. Prosser said: “X and Facebook have more curated algorithms—they don’t want to show much of the affiliate content we want users to see. But in a Telegram group, every user gets a notification for everything you send.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Taking place from May 18-20 at the Novotel Madrid Center, the AffPapa Conference Madrid 2026 calls upon industry experts to gather in Spain's capital for two days filled with dialogue, industry insights, and extensive networking driven by affiliates. The schedule features a robust lineup of panel discussions, networking chances, and various side events, all curated to unite affiliates, operators, and B2B suppliers. Discover what awaits you at the AffPapa Conference Madrid 2026. May 18: Pre-conference events To enhance the experience beyond the main exhibition area, the AffPapa Conference Madrid kicks off with a full day of side activities aimed at gathering attendees prior to the start of the hectic conference schedule. These activities include: Running Club sponsored by Hybrid Interaction Padel tournament sponsored by Bazoom Guided tour of the Santiago Bernabéu and Real Madrid Museum sponsored by JoinAff The evening prior to the conference will wind down with an Opening Networking Event, offering beverages and a casual atmosphere for networking before the main proceedings commence. May 19-20: Discussions, workshops, and further networking opportunities Across the two days, the AffPapa Conference Madrid schedule provides a variety of interactive engagements focused on sharing insights and networking, such as: Panel discussions addressing current trends in affiliate marketing and iGaming. An AI Workshop hosted by createIT. Speed-dating sessions featuring one-minute rotations to link affiliates with operators. Networking drinks following the conclusion of each conference day. To ensure the highest practical value for participants, the panels concentrate on the most pertinent subjects in iGaming currently, spanning business strategy, collaborations between operators and affiliates, regulatory issues, market movements, blockchain, cryptocurrency, NFTs, the Spanish iGaming sector, and additional topics. Additionally, the schedule includes a practical AI workshop centered on automation and operational efficiency, tailored for iGaming specialists seeking tangible methods to utilize AI and automation to achieve genuine operational outcomes. This year, exhibitors at the AffPapa Conference Madrid will also have the choice to display their brands via fully customizable stands or opt for a standard booth created by AffPapa. AffPapa iGaming Awards The final day of the conference will culminate in the AffPapa iGaming Awards 2026, which will highlight its unique theme “The Test of Time” and four newly launched exclusive categories. To celebrate the conclusion of the largest edition of the AffPapa Conference thus far, anticipated to draw more than 1,500 participants, the flagship event will finish with an official closing party, headlined by international EDM DJ and producer Kryoman. The schedule is regularly updated on the official AffPapa Conference Madrid website, where visitors can view the complete program, secure their place, and investigate sponsorship possibilities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Wazdan has expanded its footprint in Europe through a new partnership with win2day. Per the terms of the agreement, Wazdan will integrate its full collection of game titles into the platform of win2day – Austria’s only online casino operator. Among the first titles set to launch for players in Austria are 9 Coins, Hot Slot: 777 Cash Out and Might Wild: Panther. Georg Wawer, Managing Director of win2day, shared: “As Austria’s only licensed online gaming operator, win2day is dedicated to providing players with a carefully curated selection of high-quality, fully compliant games. “With Wazdan, we have partnered with an experienced developer recognized for its innovative game mechanics and solid technical expertise. This collaboration will let us combine immersive, engaging gameplay with the highest standards of safety and responsible gaming, further boosting the variety and quality of entertainment offered on win2day.” As confirmed by Wazdan, one additional new title will be added to win2day’s platform every month. The game developer already holds a strong established presence across Europe, and is licensed to operate in major regulated markets including the UK, Sweden and Greece. By securing a foothold in Austria, Wazdan has expanded into one of the last remaining European markets that operates under a single-operator framework. Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Entering the Austrian market alongside win2day is a major milestone for Wazdan and a meaningful step forward in our ongoing European expansion. Partnering with a trusted, long-standing operator lets us deliver the premium user experience we are known for to an entirely new audience. “We go above and beyond to support our partners, and we are confident our innovative mechanics and engaging features will deliver a memorable experience for players in Austria.” Why simplicity still comes out on top for Wazdan Earlier this month, Hyla spoke with iGaming Expert to discuss why, despite the ongoing demand for new content, classic slot formats continue to gain traction in regulated markets. “This is not a rejection of innovation. It is an acknowledgement that clarity and familiarity remain among the most powerful drivers of long-term player engagement. Especially in regulated markets, the highest-performing games are often those that players understand from their very first spin,” Hyla explained. “Players naturally lean toward games that are easy to pick up, predictable in structure, and well-suited for longer play sessions. When game mechanics become overly layered, session lengths shrink rather than grow. Complexity does not deepen engagement; it more often than not disrupts it.” The core challenge for developers, he added, is to find ways to design new elements that add extra value to time-tested player favourites. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   As the destiny of the funds from the UK’s new Statutory Gambling Levy is finalized, disagreements over the new funding structure and its results are bound to grow more intense.  Charities must now submit formal requests for funds from the Levy, yet many are dissatisfied with how the government’s Office for Health Improvement and Disparities (OHID) has managed its key role in the process and its seeming stance on gambling operators.  “Treatment providers must be able to collaborate with the industry fairly, without bias,” stressed Jordan Lea, founder of DealMeOut, at the recent Illegal Gambling Prevention Summit in Manchester. He also cautioned that the push for funding could overshadow the real goal: aiding individuals in need of gambling prevention, education, and treatment services. The possible absence of industry collaboration is a major worry, especially as the growing black market threat in the UK makes stronger player protection and support more critical than ever.  Yet doubts persist about whether an effective harm reduction strategy can exist without meaningful industry input, particularly since some groups are pushing to move safeguards in that direction.  Independence or ideological purity?  Duncan Garvie, founder of BetBlocker, recently shared on LinkedIn that he’s been questioned by The Guardian regarding OHID’s decision to fund BetBlocker. While scrutiny is healthy, the questions seemed to criticize any industry involvement in developing the best player protection approaches.  Garvie said Rob Davies from The Guardian queried if OHID’s conflict of interest policy was at risk because two of BetBlocker’s trustees—Garvie and John Wright—have gambling industry backgrounds.  He replied, “Independence from industry influence was a key OHID requirement, and we fully addressed it in our application.” Garvie then highlighted Wright’s essential role in developing BetBlocker: as an experienced web/app developer, Wright provided “crucial insight to tackle many of the technical challenges in building the vital service BetBlocker offers”. He also shared, “As part of the OHID application, John agreed to leave the charity’s Board of Trustees to demonstrate our impartiality to OHID. This is a loss of a key asset, but necessary to maintain public trust in our service. “Regarding my role at Blexr, I’ve worked as an Alternative Dispute Resolution (ADR) Official. This role needs formal approval from the UK Gambling Commission and Malta Competition and Consumer Affairs Authority—processes that demand proven independence and impartiality. My role has built-in regulatory checks for industry influence that predate the UK’s harm prevention funding requirements.” Winners, perhaps. Losers, definitely  At the Illegal Gambling Prevention Summit, many called on OHID to boost collaboration, warning that a coherent harm reduction education program can’t exist without industry support and expertise. Garvie voiced his strong concern that OHID shows no signs of effectively engaging with the industry—a fear that, it’s worth noting, was shared by many at Tuesday’s Manchester conference.  Yet he was one of the few at the event to offer a more positive view of future funding for the safer gambling sector.  Stressing the need for caution and patience, Garvie noted the next two years are a transitional phase, with major disruption inevitable as the system undergoes such a complete overhaul. He commended OHID for softening its stance over the past 18 months and expressed hope this trend can continue from both sides. Ultimately, the hope is to reach a point where all stakeholders join the conversation, united in improving player protection.  Also at the summit, Graham England, CEO of Ara Recovery For All, highlighted the urgent need for OHID to further soften its industry stance—something he feels hasn’t happened enough yet. He warned this could lead to long-standing, effective organizations shutting down in the coming weeks.  Garvie shared his view that as the process enters a new era, “there were always going to be winners and losers”. Amid widespread warnings about funding gaps during the transition, the government launched a Gambling Levy Transition Fund (GLTF) to support charities that didn’t get Statutory Levy funds. But many have already withdrawn from the process. Lea even said he’s been “a huge opponent of the levy” since the start.  Lea disclosed that Deal Me Out chose not to apply for new levy funding through OHID. He sharply criticized the process, expressing concern about the rapid shift from a small, powerful group to a far more aggressive and militant public health narrative.  He mourned that his early fears about the process are now reality, leading to significant job losses and the closure of many vital charities. This includes GambleAware’s exit—something Lea said was a top priority for many campaigners at the start, along with a push to remove anyone with industry funding ties.  Despite many efforts, the OHID funding dispute will likely grow more intense in the coming weeks. While unity is currently a distant goal, breaking down silos and fostering collaboration is key to effective player safety—especially as threats are more severe than ever. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   New Zealand’s Online Casino Gambling Bill is approaching the final phase of parliamentary review following its successful passage through the Committee of the Whole House. Lawmakers deliberated on proposed adjustments to the bill, resulting in a single modification concerning the management of community returns funding. The legislation has now advanced to its third reading, during which the House will determine whether to approve the bill in its final version for Royal Assent. A specific date for the third reading has not been determined, as it remains dependent on the parliamentary calendar. Should the bill be approved at this stage, it will proceed to Royal Assent and subsequently be enacted into law. In a communication to stakeholders, Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, noted that efforts are ongoing to prepare for the bill's rollout, including the creation of regulatory frameworks, guidance materials, and future outreach strategies. Lowry previously indicated earlier this month that the final regulations are anticipated to be released in early June 2026. Under the three-phase licensing framework, a maximum of 15 online casino licences will be auctioned in New Zealand, with the market set to open on 1 December of this year. By 1 June 2027, only licensed operators will be permitted to provide online casino services within the country. Entain Australia & New Zealand and SkyCity Entertainment Group have both signaled their intent to participate in the regulated market. Stella David, CEO of Entain, confirmed during the firm’s 2025 full-year earnings report that the company intends to pursue three licences for the New Zealand market. SkyCity CEO Jason Walbridge commented: “Gaming is advancing in compelling ways, merging the best elements of physical and digital play. “While we intend to be at the forefront of this transition, our primary focus is the protection of our customers and communities. Any entry into a regulated online space would be founded on robust consumer protections and SkyCity’s steadfast dedication to responsible gambling, ensuring the experience remains safe and enjoyable for all.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The UK Government has launched the Gambling Levy Transition Fund (GLTF) to support charitable organizations that failed to secure funding through the new Statutory Levy. According to the Department for Culture, Media and Sport, the initiative aims to maintain gambling harm prevention and treatment services across England as the sector undergoes a "generational change" during the move to a mandatory operator levy. The DCMS noted that "tight time frames for commissioning processes and decisions created the risk of a funding gap." "This may have put vulnerable service users or beneficiary groups of organisations previously funded under the voluntary system at risk," the DCMS stated. "Recognising this, the GLTF has been rapidly established by DCMS to provide immediate, targeted, time-limited financial support to ensure no such gap exists." While the government hasn't officially confirmed which groups were successful, some charities have reportedly received notifications regarding their share of the £120 million generated during the levy's inaugural year. Organizations that were not selected have until April 30 to seek up to three months of financial assistance from the GLTF. DCMS eligibility criteria for the GLTF require applicants to demonstrate they utilized funding from the GambleAware-led voluntary system between April 1, 2024, and March 31, 2026, and that they applied for the new gambling levy. GLTF grants will cover the period from April 1 to June 30 and are restricted to staffing and service delivery expenses. Funding is limited to a pro rata amount of no more than three months of previous voluntary system support. For instance, a charity previously receiving £120,000 annually could qualify for a maximum of £30,000. The DCMS confirmed that all eligible organizations will have access to this funding. While the fund offers temporary relief to struggling charities, its short duration suggests it is a "stay of execution" rather than a permanent fix, leaving long-term concerns about problem gambling treatment unresolved. With GambleAware set to close on March 31, several groups have cautioned the government that transitioning to an NHS-led funding structure could compromise the quality of user care. Following a review of 14 National Gambling Support Network charities, the Care Quality Commission stated: “We would urge commissioners to review the findings of this report to make sure services continue to provide care in a similar way so that people experiencing gambling harms still receive the care and support they need, and that there is ongoing oversight and assessment of the quality of services.” There is a hope that this interim funding might stabilize the safer gambling sector, though many experts warn that the sudden transition to the new model could negatively impact player safety. Speaking at the Illegal Gambling Prevention Summit in Manchester, gambling harms consultant Mark Potter noted that while no one wants to see an increase in harm, that is the current "reality of the trajectory." Charities in the sector are now waiting for final word on their financial status before attempting to navigate the uncertainty and secure long-term operational viability. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   BoscaSports, the Irish technology firm revolutionizing live betting information for racecourses and betting operators globally, has finalized its acquisition of UK-based 2DB, an integrated video streaming and data solutions business specializing in digital display technology. This transaction positions the combined entity as a leading provider of LBO display technology, video streaming, and data-driven distribution services in the market. The acquisition received support through a loan facility from Allied Irish Bank (AIB), signifying strong confidence in BoscaSports’ performance, strategy, and long-term potential. Eugene Mitchell, CEO of BoscaSports, said: This acquisition is truly transformative for BoscaSports. Merging our strengths with 2DB’s integrated video streaming and data solutions greatly improves our technological foundation, broadens our distribution footprint, and boosts the value we can provide to racecourses, operators, and bettors globally. We are proud to represent an Irish tech success story and appreciate the backing from AIB and Racecourse Media Group (RMG) as we move into this next stage of expansion. RMG, a minority investor in BoscaSports since its inception, has increased its investment to facilitate the deal and ensure the company has ample resources for future innovation. Nick Mills, CEO of Racecourse Media Group, said: BoscaSports has been a dependable partner from the very start, and we are pleased to endorse this acquisition. Ensuring the durability of our investment and enabling BoscaSports to offer long-term, leading-edge solutions is vital for the entire racing industry and enhances shareholder value for our racecourses. 2DB is a UK-based software expert, delivering integrated video streaming and real-time data solutions that drive digital display systems throughout the gaming industry. The company is highly regarded by major international brands for its dependability, technical proficiency, and extensive experience. Steve Boffo, Managing Director of 2DB Ltd, said: We are thrilled to announce that 2DB has been acquired by BoscaSports. This represents an ideal cultural and strategic alignment, and we are prepared to move forward swiftly for the benefit of our team and our customers. The incorporation of 2DB will result in a doubling of BoscaSports’ team, allowing the company to speed up product development, broaden its international presence, and further improve video, data, and display solutions across on-course, retail, and online betting platforms. Pat Horgan, Head of Business Banking, Capital Markets, AIB, said: At AIB, we take pride in backing Ireland’s homegrown technology companies as they expand globally. Their innovation stimulates economic growth, generates high-value employment, and solidifies Ireland’s standing as a prominent global technology hub. Bosca Technologies perfectly illustrates this ambition, demonstrating how pioneering innovation, robust strategic alliances, and a global outlook can lead to success on the international stage. BoscaSports presently supplies live betting data to retail displays at all 86 racecourses throughout the UK and Ireland, and the Group will now extend its operations to 12 countries, including Italy, Sri Lanka, Cyprus, Malta, Morocco, and the UAE. The consolidated client roster in the UK and Ireland now encompasses leading operators like Flutter’s brands, such as Paddy Power, alongside Entain, Britbet, William Hill, Boyle Sports, UK Tote, Tote Ireland, and the independent sector. Furthermore, the company has secured several notable new contracts over the past year, involving Abu Dhabi Turf Club/Momentum, MST (Italy), SOREC in Morocco, Ascot Racecourse, and BetMakers/Greyhound Racing Ireland. BoscaSports’ revenue saw an approximate 40% increase in the last 12 months, highlighting the robustness of its technology and its lucrative, expandable business model. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Cambodia is nearing the enactment of a specialized telecom fraud law—the first of its kind in the region—which could impose life imprisonment as a penalty. According to Koet Rith, Deputy Prime Minister and Minister of Justice, the Anti-Telecom Fraud Law has been approved by the cabinet and is now under review by the National Assembly’s legislative and judicial committee. Government officials state the law was drafted in response to the growing number of scams and fraudulent activities in the telecommunications sector and aims to prevent criminals from regrouping following recent crackdowns. Under the draft legislation, operators or managers of scam centers may face lengthy prison terms. Those who establish or run such facilities could be sentenced to 5 to 10 years in prison. However, if the operation involves unlawful detention, extortion, or homicide, the sentence could range from 30 years to life imprisonment. The bill will set penalties for those who recruit or train individuals for fraudulent operations and hold landlords and property owners responsible for leasing premises to such operations. The legislation will define offenses for five categories of individuals. This initiative follows multiple public remarks by Prime Minister Hun Manet, who emphasized that the government is undertaking a genuine and ongoing effort to address telecom fraud, not merely a superficial one. The Prime Minister has noted that this issue is not only a domestic problem but has also damaged Cambodia’s international reputation, meaning the reform carries political weight. The pace at which the bill is processed by relevant committee(s) to reach the National Assembly will shape the immediate next steps. The severity of life sentences and heavy fines for those involved in serious fraud cases underscores the government’s heightened efforts to shut down Cambodia’s top fraud hub and target its backers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   South Africa’s gambling sector has been drawing significant attention recently due to the high volume of annual license issuances, according to new parliamentary statistics. A parliamentary response from Rise Mzansi MP Makashule Gana confirmed that 3,135 licenses were issued for the 2024/2025 financial year—marginally down from 3,174 in the prior year and slightly below 3,186 in 2022/2023. The approval of such a large number of licenses has raised questions about whether the government can adequately monitor the gambling industry’s growth. Most licenses were granted to limited payout machines and bookmakers, which account for the majority of the sector’s growth. Police have stated that oversight in the gambling sector is insufficient. Questions have been raised about whether provincial boards have the appropriate resources to consistently enforce regulations related to consumer protection, responsible gambling, and financial reporting. There is growing concern that oversight from provincial boards is inconsistent across provinces, with some boards having significant resources and others having very few. Police reported a total of 32,938 illegal gambling cases over the last five financial years, with approximately 100% originating from land-based gambling establishments. During the same period, 36 online gambling cases were reported, resulting in 39 arrests and 22 convictions. Due to these issues, many legislators are calling for increased coordination between national and provincial authorities. Several proposals have been made to improve This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   More than 17,000 individuals have signed onto a class action suit targeting Norsk Tipping, marking the biggest class action case ever recorded in Norway. Legal firm SANDS launched the action following confirmation that glitches in the Lotto and Eurojackpot draw systems had impacted participants' winning probabilities. The cutoff date for joining the legal action was February 16, 2026. Norway's gambling regulator reports that these malfunctions impacted numerous drawings carried out across several years. Lars Tormodsgard, a partner at SANDS, maintains that the issues caused players to face poorer chances than what was promoted, representing a critical defect in how these games functioned. Plaintiffs are demanding reimbursement for all wagers placed before the issue was discovered. Bets made during the affected timeframe stretching from 2015/2016 through 2025 span from minimal to substantial amounts. While the overall case value remains undetermined, the sheer number of participants suggests it could reach significant proportions. While Norsk Tipping has conceded that technical problems occurred, it rejects any legal responsibility. The company argues that the glitches only impacted supplementary draws and does not justify returning all stakes for every drawing. The operator has announced its intention to contest the claims in court. The lottery operator is also facing separate legal proceedings, alongside various regulatory penalties imposed in recent years that have accumulated to NOK 119 million (about $14 million) for assorted technical and operational breakdowns. This includes a NOK 46 million penalty specifically for drawing mistakes. Officials indicate this particular bug may have persisted for up to a decade, potentially giving organized betting groups a major advantage over solo players. Court proceedings are set to commence on August 25-26, 2016. The verdict will carry substantial financial consequences for Norsk Tipping and could establish a significant benchmark for addressing gambling industry mistakes within regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Playtech’s FY2025 results indicate that managing the restructuring and the sale of Snaitech proved challenging, leading to decreases in both revenue and earnings. Compared to FY2024, Total Group Revenue for FY2025 fell by $763.6 million (10%). Adjusted EBITDA decreased by $197 million (9%), which was slightly above initial forecasts thanks to better-than-anticipated operational performance in the US. Playtech also saw a decline in profitable operations, with post-tax profit from continuing operations dropping 28% to $44.2 million. The company reported a net loss attributable to operations of €169.5 million for the full year. However, total profit for the year reached €120.7 million when discontinued operations were included. The notable year-over-year difference in total profit stemmed from the absence of one-off gains that had been recorded in the previous fiscal year. Revenue from Playtech’s core B2B division fell by 9% to €688.3 million, and EBITDA fell by 36% to €141.4 million. These decreases were mainly driven by modifications to the Caliente agreement, which shifted earnings from revenue to investment income. If these changes are excluded, B2B revenue from regulated markets actually increased by 6%, accounting for more than 80% of total B2B revenue. After finalizing the €2.3 billion sale of Snaitech, Playtech’s financial standing has strengthened considerably, moving from a net debt position to a net cash position of €28.5 million. Alongside bolstering its finances, the company returned approximately €1.8 billion to shareholders via special dividends and share buybacks. The Snaitech deal has also realigned Playtech’s strategy to focus more on B2B and lower its overall exposure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Building on its progressive stance towards online gambling and blockchain regulation, Malta is now initiating an exploration of the optimal ways to regulate prediction markets. Drawing on insights from regulatory analyses in other jurisdictions, the Maltese government is preparing an initiative to establish a framework for overseeing prediction markets. Prediction markets facilitate the trading of outcomes for real-world events, such as elections, economic indicators, and sporting events. This sector has expanded significantly in recent years, particularly in the United States. Platforms like Kalshi and Polymarket have seen remarkable growth, with industry trading volume projected to reach hundreds of millions of dollars between 2023 and 2025. The European Union currently lacks a unified regulatory framework for prediction markets. Member states have adopted varying approaches; some permit these markets, while others are still determining their regulatory classification—whether as a gambling service, a financial instrument, or a hybrid of both. Malta's move to develop a regulatory structure aligns with its broader objective of becoming a hub for emerging digital sectors like online gaming and blockchain. This initiative also aims to offer legal clarity for operators seeking to enter the European market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Isle of Man Gambling Supervision Commission (GSC) has indicated it will now be evaluating the imposition of civil penalties on those who breach anti-money laundering regulations. Proposed draft regulations outlining how civil penalties may be applied have been put forward following amendments to section 22 of the Gambling (Anti‑Money Laundering and Countering the Financing of Terrorism) Act 2018, introduced by the Gambling Legislation (Amendment) Bill 2025. Currently, civil penalties can only be levied against operators, but the GSC appears to be exploring a change to this and is seeking input from industry stakeholders through a consultation process. The GSC stated: “The Gambling Legislation (Amendment) Bill 2025 broadens this authority so that a civil penalty may also be imposed on specific individuals (specifically ‘controllers’, ‘key persons’, and ‘senior managers’) when an AML/CFT violation by the operator is attributable to that individual’s consent, connivance, or negligence.” Frameworks within the draft regulations focus on three areas: the maximum civil penalty that could be imposed on individuals or operators; factors to be considered when determining the penalty amount; and the procedures that must be followed to impose the penalty, including notice and appeal requirements. Guidance details how the Isle of Man regulator will apply this extended authority, covering: assessing individual responsibility; examples of how consent, connivance, and negligence may occur; the calculation of penalties; and the decision‑making process. The consultation period began on 23 March and will run until 25 May 2026. The GSC will hold an online Q&A session to help stakeholders understand the draft regulations and facilitate further discussion. The regulator will publish details of this session in due course. Once the consultation process concludes, the GSC will release a summary document outlining the responses received and any changes made to the regulations and guidance. Maverick Games, SBOTOP, and SK IOM Limited have all been fined by the GSC for AML violations over the past year. Shelgeyr Limited (Maverick Games) was fined £200,000 in February, Celton Manx Limited (SBOTOP) was fined £3.94m in July last year, and SK IOM was fined £70,000 in June 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   While a recent SBC Digital Day session was called ‘Adapting Marketing as Football Sponsorships Fade,’ the panel's conclusion was that sponsorship is not disappearing but instead transforming. Football sponsorships have been central to iGaming marketing plans, with the Premier League – called the “grandest stage of all” by Russell Yershon, CEO of Connectingbrands.com. Nevertheless, with front-of-shirt gambling sponsorships due to be prohibited from the coming season, operators must now reconsider how to connect with fans beyond conventional kit agreements. New sponsorship routes Yershon and fellow speaker Joaquin Gago, CEO of BetandDeal, both observed that the Premier League will remain an arena for brand visibility. As front-of-shirt space vanishes, sleeve and training-kit agreements are anticipated to become the next focal point for brand exposure. However, the panel concurred that the most promising prospects exist beyond the reliable sport of football. Panel moderator and iGaming Expert Editor Joe Streeter highlighted combat sports promoter MVP’s forthcoming MMA event on Netflix, which will feature stars like Ronda Rousey and Nate Diaz. The event, similar to many past live sports broadcasts on streaming platforms, is predicted to draw enormous global audiences. “It’s absolutely massive. It’s another route for these big global brands to think we know what the Netflix audience is, so let’s go and speak with the rights holder and see what we can do,” Yershon stated. This led to a broader conversation about sponsorships led by athletes. Yershon remembered collaborating with boxer David Haye for a gambling-related brand during his first bout against Tony Bellew, noting the “unbelievable coverage” it produced. With streaming services such as YouTube, Netflix, and Amazon increasingly offering live sports, the speakers also proposed that operators can connect with fans directly, circumventing the restrictions of club-based partnerships. Activation and localisation matter more than ever As the discussion progressed, Gago emphasised the growth of localised influencer campaigns, noting that “influencers are being used more in casino than sports because they are easier games to communicate and engage with the audience.” This approach has grown much more prevalent in recent years. Influencers, who might not have the same follower count as retired footballers, often show greater effectiveness because their communities are intensely concentrated on the specific markets a brand aims to enter. Both panellists agreed that localisation is now essential. Gago explained it is crucial to collaborate with, or employ, local individuals who genuinely comprehend the country and culture, and that any campaign must be tailored to the target market. This strategy does present challenges, however. Yershon insisted that meticulous selection of talent is vital, explaining that due diligence guarantees influencers not only portray the brand well but also connect with the correct audience. He finished by stating that regardless of the direction a brand chooses, activation is what separates mere visibility from a wasted budget. Pull quote – “You need to have a clear plan… otherwise you’re chasing your tail,” Yershon cautioned, stressing that investment without a strategy seldom yields measurable outcomes. Regulation at the centre of all decisions The panel agreed that regulatory structures are the most significant factor influencing sponsorship choices, and that knowing the marketing rules is as important as understanding the culture of a target country. Retired footballers, for instance, have historically been effective ambassadors for betting firms due to their recognition among older demographics. Yet, this is not always simple. The Advertising Standards Authority (ASA) illustrated this last year by upholding a complaint against a promoted post on X by Sky Bet. The post contained an embedded video clip from The Overlap podcast, and the ASA determined it was likely to have strong appeal to under-18s because of Gary Neville’s presence. Flutter challenged the decision, arguing that “black-market operators flood the internet and social media without any checks,” pointing out the disparity between regulated brands adhering to strict rules and unregulated operators facing no oversight. This debate connects to ongoing talks about a potential rule that could prohibit unregulated operators from sponsoring sports in England entirely, a change that would dramatically alter the sponsorship environment. Acknowledging this, the discussion shifted to how clubs manage these intricacies and where responsibility truly lies. Yershon mentioned Everton’s partnership with Stake, which had to cease its UK operations after its logo appeared as a watermark on a “widely viewed” social media video featuring an adult actress. “For Stake as a brand, you want to be on the grandest stage of all, which is Premier League front-of-shirt. Working with a team like Everton, you can benefit from that from the global awareness, so I see no issue with that whatsoever. It’s up to the Premier League club. “In terms of whether it’s right or wrong, if the law says you can do it, then why not,” he added, before stating that it is the regulator who must take a firm position. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   AffPapa, a leading iGaming affiliate directory and events firm, has received a €1.3 million investment from VenturePapa investors to accelerate the growth and expansion of its AffPapa Conference and Events division. This milestone is a major achievement for AffPapa, signifying the first external investment ever in the company’s history. The funding highlights strong belief in AffPapa’s vision of creating impactful networking opportunities for affiliates, operators, and B2B providers worldwide. Levon Nikoghosyan, CEO of AffPapa, commented: This is a key milestone for AffPapa, achieved via a thoughtful and strategic choice. Since we’ve been self-funded from the start, we’ve grown the business steadily over the last six years without outside investment.We’ve successfully created the largest affiliate directory along with affiliate management services and industry media coverage, eventually moving into the events and conferences sector – all while sustaining strong, consistent YOY growth. But to make the next jump and speed up the company’s expansion, we realized we needed strategic investment.This investment will go toward our conferences and events division, allowing us to increase the size of our 2027 events, enter new markets, and establish dedicated sales, operations, and marketing teams. It will also let us book premium venues and provide a top-quality experience for our attendees. I’m extremely grateful for our investors’ trust in our project and super excited about what’s to come. In 2025, the AffPapa Conference entered the LATAM market, successfully holding the first international iGaming conference in Cancun, Mexico. Looking forward, the company plans to boost its global footprint with two major 2026 conferences — one in Madrid and another in Cancun — reaffirming its commitment to linking key players in both established and emerging markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   After the prominent release of Treasure Tumble, iGamingExpert interviewed Relax Gaming’s Senior Product Manager, Barry O’Hare, regarding the planned introduction of the new Supercharge feature. This novel interface enhancement aims to consolidate the provider’s extensive collection of in-game extras into a unified, player-driven experience that emphasizes personalization and player retention. Could you begin by explaining what Supercharge is and why it has started appearing in Relax games?  Relax has developed a substantial portfolio of player-oriented add-ons and features over time. Supercharge serves as a central, simplified player interface that consolidates all these choices, enabling players to more easily find and customize their gaming experience. We consider this a clever enhancement that effectively addresses the needs of various player demographics. It provides access to a comprehensive selection of upgrade spins, empowering players to dictate their gameplay and directly access their preferred gaming experiences. What issue does the integration of Supercharge into the interface resolve?  As we progressively launched innovative features such as Bonus Reels and Feature Buys, their access points became dispersed. Supercharge consolidates all these into one cohesive, user-friendly hub. This not only enhances the ease of finding and activating features but also liberates crucial screen space, allowing the main game to stand out. By bringing these appealing features together, we guarantee that players can readily locate precisely what they desire. How is a product like Supercharge designed with the end-user perspective in mind?  Our main objective was to develop clear, user-friendly navigation. Concurrently, Supercharge had to integrate naturally into each game – appearing refined, fluid, and intrinsic to the overall experience. Close collaboration with our in-house studios during the design stage guaranteed that Supercharge adhered to the same rigorous quality benchmarks as the games themselves. The aim is to accommodate a wide spectrum of player preferences. Whether players favor Enhanced Spins for more frequent bonuses or high-multiplier volatility options such as Galleon Spins, featured in our newest releases, the design ensures these selections feel intuitive and simple. What benefits will operators gain from Supercharge, and what steps are required for its implementation?  Operators consistently strive to optimize player retention. By enhancing the visibility and ease of interaction with personalization features, Supercharge fosters more profound and prolonged engagement, leading to recurring visits. Our comprehensive analysis indicates that players who engage with game features they appreciate are significantly more prone to returning regularly. Since Supercharge empowers players to customize their gameplay, it establishes a more dependable basis for steady performance and elevated player lifetime value. Supercharge has already been previewed in your recent titles, Beast Gains and Treasure Tumble. What has the initial feedback been?  While it is still early, the response has been exceptionally positive. Operators showed enthusiasm even before launch, and since its release, we have observed robust engagement – particularly from the streaming community, who actively interact during live play with our streamer-compatible mechanics that generate authentic excitement. Preliminary data indicates not only enhanced feature discoverability, with a greater percentage of our players exploring game functionalities and add-ons, but also improved player retention. Players who activate Supercharge options are on average playing more rounds in their chosen modes compared to similar game samples where Supercharge is not accessible. Specifically in Treasure Tumble, players have enthusiastically embraced the Supercharge options, utilizing them to customize their sessions and interact more profoundly with the game's high-volatility elements.   What are the future plans for Supercharge and how might it evolve?   The current iteration of Supercharge can be regarded as ‘Version 1’. We have numerous promising improvements underway, some of which will be unveiled shortly. As we persist in broadening our game portfolio and platform capabilities, players and operators can anticipate ongoing growth and enhancement of Supercharge in the future, guaranteeing its status as a primary revenue generator for 2026 and beyond. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Playtech still classifies its US legal dispute with Evolution as merely a ‘contingent liability’, noting that its rival has not yet submitted a formal claim in the high-profile Black Cube case. Playtech defends its choice to hire independent business intelligence firm Black Cube to examine Evolution’s business practices and rejects any claims of illegal activity. Consequently, Playtech’s recently released FY2025 financial report does not include any actual cash reserves on its balance sheet to cover possible lawsuit damages. In the notes section of its report, Playtech stated: “On 21 October 2025, Evolution AB publicly named Playtech Software Limited—a Group subsidiary—as the party that commissioned a 2021 Black Cube report, which has been cited in ongoing US legal actions but does not involve any Group entity. “Additionally, on the same day, Evolution AB stated publicly that it would modify its complaint to include Playtech Software Ltd in the lawsuit. But as of the date these financial statements were approved, Evolution had not sought the Court’s permission to add any Group entity to the New Jersey proceedings, and no claim has been served on Playtech Plc, Playtech Software Limited, or any other Group entity. “The Group denies any allegations of illegal behavior. Due to the case’s early stage and the lack of any served claim against the Group—including no indication of the potential claim amount—this is deemed a contingent liability alone.” Last October, Evolution alleged that Playtech subsidiary Playtech Software Limited was responsible for commissioning Black Cube to investigate the provider’s operations in banned and sanctioned markets, as well as its supply to unlicensed operators in regulated markets. At the time, Playtech replied that the claim its subsidiary participated in a smear campaign is “entirely false and intended to divert attention from serious concerns about Evolution’s business practices”. It added that it stands by its decision to commission the report and welcomes a court review. In February, Evolution also provided little information about litigation updates in its Q4 investor report, but Chief Executive Officer Martin Carlesund stated that the company is “looking forward to progressing with the lawsuit”. Revenue dip but Playtech happy with FY26 start Playtech reported that its FY25 group revenue from continuing operations decreased 10% year-over-year to €763.6 million (FY24: €848 million), with B2B and B2C revenues falling from the prior year. Group adjusted EBITDA was €197 million, a 9% drop (FY24: €217.5 million). B2B revenue declined 9% YoY to €688.3 million (FY24: €754.3 million), mainly because of a revised agreement with Caliente Interactive affecting Latin America operations. Regulated markets revenue fell 7% to €559.4 million (FY24: €598.4 million) due to the Caliente adjustment and UK declines, which were partially balanced by growth in the US and Canada. On an underlying basis, regulated revenue increased by 6%. B2C revenue dropped 20% to €78.5 million (FY24: €97.8 million). HAPPYBET in Germany is close to finishing its wind-down, with completion expected in 2026. In May 2025, Playtech agreed with NetX Betting—a subsidiary of Frankfurt-listed operator pferdewetten.de AG—to purchase specific HAPPYBET hardware assets. The process is complete, with contractual terms in place with the relevant franchise partners. Meanwhile, Sun Bingo and other B2C operations were affected by regulatory measures and marketing limits. Sun Bingo’s operations are being reviewed due to UK online gambling tax changes. As of 31 December 2025, net cash was €28.5 million, up from a net debt of €142.8 million at the end of 2024. Free cash flow was €29.5 million, down from €73.1 million in FY24. Mor Weizer, CEO of Playtech, called 2025 a year of “major transition for Playtech” after completing the sale of Snaitech. He added: “The US had a particularly strong performance, with revenue nearly doubling as momentum picked up across our partnerships. We hit several key strategic milestones, expanding into more iGaming states and continuing to grow our Live offering.” “Our Latin America position also improved, backed by the revised Caliente agreement—which is performing well and further bolsters our presence in Mexico. “The strong momentum from 2025 has continued into early 2026, especially in the Americas. We’re still confident in hitting our ambitious medium-term goals and see exciting opportunities for the Group across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   AffPapa is pleased to announce that Live Vegas has signed on as a sponsor for the AffPapa Conference Madrid 2026. Live Vegas offers a variety of live dealer games designed to improve the player experience, featuring live tables, professional dealers, and seamless streaming that delivers an authentic Vegas atmosphere online. The company prioritizes reliability, efficiency, and meticulous attention to detail, ensuring its systems remain stable and trustworthy for operators. The company will also have a presence at the AffPapa Conference Madrid, exhibiting at booth #5. The Live Vegas team said: Live Vegas is thrilled to be sponsoring the AffPapa Conference Madrid 2026. We take great pride in the impact our premium experiences have delivered, and we continuously seek innovative ways to help our partners thrive through flexible, easily integrated solutions. Our commitment to quality and performance has established us as a reliable partner for operators. We eagerly anticipate collaborating with AffPapa and forging enduring partnerships. The AffPapa Conference Madrid is set to take place from May 18–20 at the Novotel Madrid Center. Anticipated to attract over 1,500 participants, the attendee breakdown will be 40% affiliates, 40% operators, and 20% B2B companies. The conference offers two full days of networking through speed-dating sessions, panels led by industry experts, evening receptions, and the AffPapa iGaming Awards 2026. It will feature its inaugural padel tournament as a side event, wrapping up with a closing party headlined by EDM DJ Kryoman. Yeva Avagyan, Head of Commercial at AffPapa, commented: We are delighted to welcome Live Vegas as both sponsor and exhibitor for this year's Madrid conference. They have developed a robust product, and it's excellent to include companies that deliver quality offerings and prioritize long-term partnerships. Participate in AffPapa's largest affiliate-driven conference and explore sponsorship opportunities on the official AffPapa Conference Madrid website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   EveryMatrix has enhanced its aggregation platform via a new collaboration with Eeze. As a result of the agreement, Eeze's collection of live dealer games will be accessible to EveryMatrix's global partners. Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, commented: "We are delighted to incorporate Eeze's complete product range into our aggregation portfolio. Featuring top-tier live products and a promising lineup of RNG games in development, we are certain our clients will appreciate the unique value these titles add to the market." Games now accessible through EveryMatrix's platform comprise the recently launched Fusion Roulette and Eeze's first slot titles. Mikko Hoglund, Partnership Manager at Eeze, stated: "Collaborating with EveryMatrix represents a significant milestone for us as we aim to expand our games to a broader player audience than previously possible. "We have numerous exciting product launches scheduled for the coming months, and we are confident that these games, along with our current portfolio, will be warmly welcomed by EveryMatrix's clientele." EveryMatrix steps up US presence In the previous month, EveryMatrix extended its aggregation hub's reach via an agreement with Ocean Casino Resort in New Jersey. Users of Ocean Resort's online site, betOcean, obtained access to more than 45,000 games from over 360 providers on EveryMatrix's casino platform. This agreement represented the fifth collaboration EveryMatrix has established in North America and the third within the US. The company presently maintains licenses in Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia, along with the Canadian province of Ontario. It has partnerships with bet365, betParx, Delaware North, and Pinnacle. Mark Burroughes, Chief Commercial Officer of Casino at EveryMatrix, noted at the time: "Partnering with betOcean represents a vital step in our expansion strategy. Achieving a complete aggregation integration in less than four months, including obtaining regulatory approval, demonstrates our extensive expertise in providing compliant content in the US." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.