(AsiaGameHub) –   Kaizen Gaming’s Betano has entered into a regional partnership with the FIFA World Cup 2026.

Through this collaboration, Betano will serve as an official supporter of the tournament across Europe and South America, which is scheduled to run from June 11 to July 19, 2026, in Canada, Mexico, and the United States.

This marks Betano’s third partnership with FIFA, following their role as the inaugural sports betting sponsor during the 2022 World Cup and their involvement as a partner in the FIFA Club World Cup 2025.

FIFA’s Chief Business Officer Romy Gai commended Betano for its dedication to maintaining sports integrity and enhancing fan engagement, as well as its expanding footprint in key regulated markets such as the UK, Germany, Peru, and Brazil.

Romy Gai, chief business officer at FIFA, stated:

Since we first partnered with Betano four years ago, we have witnessed a strong commitment to sporting integrity, efforts to bring fans closer to the game, and innovative approaches to entertain them. We align on these goals and are pleased to have this leading brand supporting us as we prepare to unite the world through football in North America and beyond.

George Daskalakis, co-founder and CEO of Kaizen Gaming, commented:

Securing a third partnership with FIFA is a significant milestone for Kaizen Gaming and reflects our global growth trajectory. Our priority now is to provide fans with an exciting, innovative, and secure experience throughout the tournament.

The 2026 edition of the World Cup will feature a historic 48 national teams, following FIFA’s decision to expand the competition format.