(AsiaGameHub) –   Edge Marketing Institute, a new specialist training provider dedicated to marketing leadership in the gaming industry, has officially launched together with its flagship program, G.A.M.E (Gaming Advancement in Marketing Excellence).

Designed as the first marketing leadership program tailored specifically to the challenges of B2B gaming, G.A.M.E aims to equip senior marketers with the commercial leadership skills needed to go beyond tactical execution and deliver measurable business growth.

G.A.M.E is the first structured marketing leadership program created exclusively for senior marketers operating in the B2B gaming sector.

The launch arrives as gaming companies increasingly expect marketing teams to directly contribute to revenue and commercial performance, despite many marketers having little access to formal leadership training.

Established by seasoned gaming and marketing executives Paul Rees and Gerhard Sagat, Edge Marketing Institute seeks to elevate marketing leadership standards across the industry through practical, commercially oriented development programs grounded in real-world experience.

The G.A.M.E program features 10 advanced modules addressing key areas such as strategic marketing leadership, market positioning, product marketing, sales collaboration, go-to-market strategy, marketing performance measurement, brand strategy, and organizational influence.

Paul Rees, Co-Founder of Edge Marketing Institute, said:

The gaming industry is rich with talented marketers, yet too many have had to develop senior leadership skills on the job without formal training or exposure to broader marketing best practices. This isn’t a shortage of talent—it’s a systemic gap. We founded Edge Marketing Institute and developed G.A.M.E to empower marketing leaders with greater commercial insight, confidence, and impact, transforming marketing into a true engine of growth rather than just a support function.

The program launches with WorldGaming as its exclusive media partner.

Alex Pratt, Managing Director at WorldGaming, commented:

As the gaming sector continues to mature, marketing’s role is becoming more commercially driven and strategically vital. Supporting marketing leaders in aligning their efforts with business growth, commercial goals, and long-term industry advancement benefits the entire gaming ecosystem—which is why we’re proud to back the launch of Edge Marketing Institute and G.A.M.E.

G.A.M.E is delivered online and on-demand, targeting CMOs, Marketing Directors, Heads of Marketing, and senior commercial marketers within B2B gaming organizations.

The program includes:

• 10 leadership-focused masterclasses
• Strategic frameworks and decision-making models
• Downloadable templates and practical guides
• Hands-on, business-oriented assignments
• Lifetime access to all course materials

Additional details and enrollment information are available here.