(AsiaGameHub) –   Huddle, a sportsbook technology provider, has formed a partnership with Entain to offer its trading solutions to the operator’s Central and Eastern Europe (CEE) brands.

As part of the agreement, Huddle will support brands such as STS in Poland and SuperSport in Croatia, with a primary focus on football and tennis, plus additional coverage for basketball markets. Following a trial phase, Huddle’s trading technology is now fully integrated and operational.

Francesco Borgosano, CEO of Huddle, described the deal as a key milestoneestone milestonepoint, calling it an opportunity “to demonstrate our ability to go beyond our off-the-shelf solutions throughwith a deeply integrated and collaborative trading development initiative.”

This partnership gives Huddle exposure within a tier-one operator environment, particularly in football betting—where the supplier aims to enhance its offerings through prop bets, micro markets, and bet builders, areas that are gaining traction ahead of the 2026 FIFA World Cup.

Entain CEE is targeting improved performance and deeper product offerings through this collaboration.

Entain CEE Chief Sportsbook Officer Ivan Gojic said:

This allows us to significantly boost uptime, pricing, and cash-out performance, while expanding one of the strongest player prop and BetBuilder offerings in the region. Our ambition is to become the home of player props in CEE and compete at the highest level, and this partnership is a key step toward that goal.

For tennis and basketball, Huddle is focusing on pricing precision.

Huddle CEO Francesco Borgosano added:

The depth and complexity of sports like tennis and basketball require highly specialized, automated solutions. By combining our cross-vertical expertise in trading solutions with STS and SuperSport’s strong market footprint, we are enabling a superior, more varied offering that delivers greater value for both bettors and the operator.

The deal also comes as STS seeks to strengthen its position in Poland amid increased competition from operators such as Betclic and Superbet—following Entain’s acquisitions of STS in 2023 and SuperSport in 2022.