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(AsiaGameHub) –   Soft2Bet, a B2B iGaming platform provider, has secured a spot on the shortlist for four categories at the 2026 EGR B B2B Awards. The nominations highlight the company’s prowess in technology, product rollout, and commercial success spanning mobile solutions, casino software, end-to-end platform delivery, and individual contributions.

Soft2Bet’s nominations span the following categories:

• Innovation in mobile
• Innovation in casino software
• Full service platform of the year – over 5 years
• Individual achievement award for Yoel Zuckerberg, CPO at Soft2Bet

These nominations underscore Soft2Bet’s B2B commitment to developing tech and solutions that enable operators to outshine competitors in critical markets. Its platform integrates a mobile-first user experience, localization, compliance features, and engagement tools to facilitate smooth launches, better market alignment, and enhanced commercial results. This provides partners with the adaptability to meet local regulations while boosting user acquisition, conversion, and retention rates.

At the heart of Soft2Bet’s B2B platform lies MEGA, the firm’s in-house gamification technology designed to boost player engagement and loyalty. Tailored for casinos and sportsbooks, MEGA introduces missions, challenges, and progression systems that help operators craft more immersive player experiences. As an integral part of the broader Soft2Bet platform, MEGA works in tandem with CRM, payment, content, and risk management tools to deliver more personalized user journeys and encourage repeat visits.

The innovation nominations acknowledge Soft2Bet’s excellence in mobile and casino software, while the full-service platform nod spotlights a cohesive B2B solution that assists partners in launching quickly, adapting to local market demands, and thriving in competitive landscapes. This balance between player experience and operational control is a cornerstone of Soft2Bet’s strategy, and Yoel Zuckerberg’s nomination recognizes his role in transforming gamification into a distinct edge for operators.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, stated:

Making the shortlist in four categories at the 2026 EGR B2B Awards is a powerful testament to the work our teams are doing across product development, technology, and commercial execution. Our focus is on providing operators with intuitive, flexible technology designed to meet the demands of highly competitive markets. It’s also fantastic to see Yoel recognized in the new Individual Achievement Award category—this honor is well-earned.

These nominations contribute to Soft2Bet’s expanding industry acclaim, coming on the heels of its earlier win at the 2026 EGR Europe Awards for European Casino Platform Supplier. This further emphasizes the robustness of its B2B platform and its dedication to helping operators launch smoothly, compete more successfully, and achieve stronger results in key markets.