(AsiaGameHub) –   Betsson executive Cristhian Gómez has expressed support for constructive and transparent dialogue ahead of transformation in emerging markets across Latin America.

The operator is well-positioned to capitalize on growth opportunities in the region following strong performance in Latin America during the first quarter of the year.

Gómez told SBC Noticias: “We are witnessing a gradual convergence with more established markets, especially in terms of regulation, digital adoption, and user expectations. At Betsson, we have shifted from a market-entry and positioning approach to one centered on sustainable consolidation.

“This means prioritizing markets with clear regulatory frameworks, enhancing our long-term value proposition, and continuing to invest in local capabilities. The opportunity remains highly significant, but it now demands greater operational discipline and a more selective strategy.”

However, as the group continues its expansion across Latin America, Gómez emphasized that balance is essential to a successful growth strategy.

Gómez stated: “The balance between global scale and local relevance is crucial. Our technology is designed to be modular, enabling us to maintain global efficiencies while tailoring the experience to each market. This involves adjustments in payment methods, content, promotions, and communication, always in alignment with local regulations. Rather than choosing between standardization and localization, we believe in an intelligent integration of both.”

Betsson reported Latin American revenue of €93 million in Q1 2026, up 24.7% compared to the same period in 2025. This growth was driven by strong performances in Peru and Colombia, two markets that may remain under the radar for many in Latin America due to the ongoing dominance of Brazil in regional discourse.

Despite what appears to be a positive trajectory in Betsson’s Latin American performance, the sector continues to face challenges from politicians seeking to increase regulation or impose additional taxes on operators.

For example, in Colombia, the Humana government has repeatedly attempted to introduce a tax on gaming in an effort to boost funds for the country’s struggling economy.

In light of these challenges, Gomez stressed that open dialogue with regulators and policymakers is vital for the health of the industry.

He stated: “We advocate for open, transparent, and constructive dialogue with regulators and governments. The industry plays a significant role in local economies through innovation and tax contributions.

“Based on our experience, we recognize that it is essential for the sector to act responsibly and collaboratively over the long term in order to establish itself as a trusted partner in economic development.”

Gómez also addressed the challenges facing operators in emerging markets related to payment processing, emphasizing that Betsson’s priority is enhancing the customer experience by ‘increasing processing speed, simplifying user journeys, and managing risk effectively’.

“Real-time transfers are key, as they reduce settlement times to seconds and significantly improve user experience and trust,” he added.

“Many Latin American markets are mobile-first environments where real-time payments thrive when fully integrated into mobile ecosystems. Additionally, Betsson prioritizes partnerships with reliable and reputable banks and payment providers to ensure top-level speed, security, and availability.”