Bragg targets major US growth with Drayton deal

(AsiaGameHub) –   Bragg has revealed its strategy to markedly increase its operations in the US and enhance its proprietary content offerings via the proposed takeover of Drayton International.

The Toronto-based entity confirmed the completion of a share-based agreement designed to give it control over Drayton. Per the deal, the Company is to issue 4.5 million common shares valued at $2.00 per share to Drayton in return for complete ownership of the gaming developer. The deal is anticipated to finalize during the third quarter of 2026, contingent upon the signing of final contracts.

Concurrently with this deal, Matt Davey is appointed to join Bragg as the non-executive chairman of the board.

Bragg CEO Matevž Mazij noted that this acquisition marks a pivotal progression for the firm concerning its exclusive gaming content and player-focused technology.

A main aim of this agreement involves securing Revolution Gaming’s unique aggregator alliance with BetMakers, thereby opening up advance-deposit wagering (ADW) territories for Bragg in over 30 U.S. states—a significant increase compared to the seven states where traditional online casinos are currently legal.

The company is confident that this move will greatly extend its reach in the U.S., multiplying its depth in regulated gaming markets by over five times.

This disclosure follows Bragg’s extensive restructuring plan, which recently led to a staff reduction of about 12% and generated estimated savings of €4.5 million.

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